【正文】 nilever are higherpriced by 6% than that of Lotus 寶潔、聯(lián)合利華等全國性知名品牌價格較 Lotus高 6%以上 Many powder detergent without phosphor洗衣粉無磷居多 Commodities’ features in ZZ market 鄭州賣場商品特征 MST 2020 COPYRIGHT R Dry B No cut tissue on sales. Toilet tissue two times higher than mon ones(about 20 cm)鄭州不用刀切的衛(wèi)生紙，使用普通卷筒紙兩倍高的卷紙（有芯、無芯），且有單卷和雙卷出售 Many are unknown brands of petitive price不知名品牌較多，價格上比較有優(yōu)勢 Commodities of pet food and pet supply are in small quantity because of weak demand寵物食品、用品很少，消費者對此類商品需求不大 Fabric clean agent, fabric cleaner and liquid soap in bad sales洗手液、洗衣液、柔順劑、衣領(lǐng)凈少有人問津 Commodities’ features in ZZ market 鄭州賣場商品特征 MST 2020 COPYRIGHT R Dry C display as brands 有按品牌陳列的習(xí)慣 milk powder of various brands occupy wide space 奶粉品牌齊全，經(jīng)營區(qū)域較大 most biscuits, chocolates and candies are of national brands, slightly higher priced than that of Beijing Lotus 餅干、巧克力、糖果大多是全國性商品，價格略高于北京 Lotus No wedding candies on sales沒有喜糖 Commodities’ features in ZZ market 鄭州賣場商品特征 MST 2020 COPYRIGHT R Dry C snacks such as nuts, crackers snack and meat snack are in small package堅果、膨化、肉脯類小吃小包裝商品很多 special local products such as big Chinese dates and sliced Chinese dates can be found in all supermarkets 鄭州特產(chǎn)大棗、棗片、油茶在各大賣場均有銷售 no shoppe for drugs in supermarkets but drug stores are available everywhere in ZZ 賣場沒有藥品專柜，但鄭州藥房隨處可見 Commodities’ features in ZZ market 鄭州賣場商品特征 MST 2020 COPYRIGHT R Dry D gin of low price, no more than RMB8, are in good sales低價白酒銷量最好，一般價格在不超過 8元 local residents prefer gin of 45176。 or higher 當(dāng)?shù)鼐用衿酶哂?45度的白酒 gin of gift are in small quantity and less imported wine, whiskey and brandy禮盒酒較少，洋酒更少 promotion of liquor are not strong, with often unvalued presents酒類的促銷力度不大，一般贈品為低價值飲料 Commodities’ features in ZZ market 鄭州賣場商品特征 MST 2020 COPYRIGHT R Dry D rice wines are rarely seen 米酒、黃酒在當(dāng)?shù)剌^少見 Cocacola is absolutely petitive locally and Pepsi only has cola on sales 可口可樂在當(dāng)?shù)卣冀^對優(yōu)勢，百事僅有可樂一種產(chǎn)品在掙扎 price of drink is higher than that of Lotus, by 510% 飲料價格較 Lotus高，一般高 5－ 10個百分點 Commodities’ features in ZZ market 鄭州賣場商品特征 MST 2020 COPYRIGHT R Commodities’ features in ZZ market 鄭州賣場商品特征 HL A No major appliances such as televisions on sales 當(dāng)?shù)卮筚u場無電視機、家庭影院等大家電出售 Local people tend to go professional appliances store for shopping. They won’t buy major appliances in the supermarkets當(dāng)?shù)鼐用窳?xí)慣去專業(yè)家電賣場選購商品，沒有在大賣場購買大型影 音家電的習(xí)慣 Famous brands of 059 Audio such as Sanyo, Xinke and Qisheng occupy 30%, of small SKU count, in low price fluctuation and most in mid or low price. 059Audio部門一線品牌占 30％，如三洋、新科、奇聲等。但 Sku數(shù)較少，價格帶分布相近，中低檔價位為主 Commodities of HL A occupy small space in display(about 2%3%)because no major appliances on sales. HL A 由于沒有大家電商品的銷售，陳列區(qū)域占比很小，一般僅為 2%3% MST 2020 COPYRIGHT R Commodities’ features in ZZ market 鄭州賣場商品特征 HL B The assortment of HL B is not plete, since no western dishware or multi layer cases on sale. The assortment of some subclass modities such as wheeled cases, clothes racks and dishcloth is obviously less various than that of Beijing Lotus. Furthermore, their display is narrow. HL B商品品種不全，沒有西式餐具，多層整理箱?；喺硐?，衣架，抹布等細分類的商品品種比北京 Lotus明顯偏少，陳列面也小 Most are from Shanghai, Zhejiang and Guangdong, with unknown brands of low grade as major parts. National brands are less than that of 、浙江、廣東，且全國性品牌較北京 Lotus少，以不知明的二，三線中低檔品牌為主 Compared with Lotus, same modities on sale are not petitive because of higher 與 Lotus相比無競爭優(yōu)勢，零售價普遍偏高 Commodities of low and mid price occupy more than 60%. HL B的中低檔價位商品占比超過 60% Su Boer and Ai Shida, two kitchenware brands are displayed on special shelves by suppliers. Instead, the other promotions are relevantly weak. HL B蘇泊爾，愛仕達有廠家專柜促銷，其它的商品促銷的力度較弱 MST 2020 COPYRIGHT R Commodities’ features in ZZ market 鄭州賣場商品特征 HL C The major parts of stationery are of national brands, but of sole brand and not petitive in price pared with that of Lotus. However, some of low price without quality guarantee can attract 主，但品牌單一，價格與 Lotus相比無優(yōu)勢，但有部分低價商品迎合消費者，品質(zhì)無保證 Bikes and electric bikes are in small display, because firstly there are professional bike market locally, secondly sales of electric bikes has not ，當(dāng)?shù)赜屑械膶I(yè)自行車及電動自行車市場，電動自行車在鄭州還未到銷售高峰期，街上很少看到騎電動自行車的人 The assortment of sporting goods is inplete. The display is narrow and most are of unknown brands 體育用品的品種不全，陳列面小且多為二，三線的中低檔品牌 Fitness equipment of large space are almost extinct, not only in supermarkets but also in boutiques. 大型健身器材幾乎絕跡，專賣店也很少 MST 2020 COPYRIGHT R Commodities’ features in ZZ market 鄭州賣場商品特征 HL D No major appliance on saleHardline D無冰箱、洗衣機、空調(diào)等大家電出售 Consumers tend to buy large white goods in professional appliances 白色家電的習(xí)慣，傾向于去專業(yè)家電賣場選購商品 Small appliances are of various brands. Those in good sales are microwave, electric pan of Gelanshi, Meide, Hailing, in either low or high price. 小家電品牌較多，銷售好的品牌有：格蘭仕、美的、海菱等；銷售好的品類是：微波爐、電熱鍋等，高中低價均有分布 MST 2020 COPYRIGHT R Commodities’ features in ZZ market 鄭州賣場商品特征 HL E Compared with that of Beijing Lotus, most are of unknown brands, supplied by wholesaling E 與北京Lotus 比，相同品牌很少，主