戰(zhàn)略聯(lián)盟培訓(xùn)課程(編輯修改稿)
2025-03-11 12:37 本頁面
【文章內(nèi)容簡(jiǎn)介】 r y Co n t ro lV M I V e n d o r E i t h e rP a rt yRe t a i lM a n a g e m e n t戰(zhàn)略合作伙伴的主要特征 標(biāo)準(zhǔn)類型 決策者 庫(kù)存 所有者 供應(yīng) 商采用的 新技術(shù) 快速響應(yīng) 零售商 零售商 預(yù)測(cè) 技巧 連續(xù)補(bǔ)貨 合約同意的水平 雙方 預(yù)測(cè)和庫(kù)存控制 高級(jí)連續(xù)補(bǔ)貨 合約同意的以及連續(xù)改進(jìn)的水平 雙方 預(yù)測(cè)和庫(kù)存控制 V MI 供應(yīng) 商 雙方 零售管理 Advantages of SP ?Fully utilize system knowledge – Consider the partnership between WhiteHall Robbins (WR), who makes overthecounter drugs such as Advil, and Kmart. WR initially disagreed with Kmart about forecasts, and in this case, it turned out that WR forecasts were more accurate because they have a much more extensive knowledge of their products than Kmart does. 戰(zhàn)略伙伴的優(yōu)勢(shì) ?可以充分利用合作雙方的知識(shí) –考慮制造 OTC（非處方用藥）藥物（如 Advil）的WR公司與凱瑪特的關(guān)系。 WR公司不同意凱瑪特的預(yù)測(cè)，在這種情況下，事實(shí)證明 WR公司的預(yù)測(cè)更準(zhǔn)確，因?yàn)樗鼈儗?duì)自己的產(chǎn)品更了解 Advantages of SP ?Decrease required inventory levels ?Improve service levels ?Decrease work duplication ?Improve forecasts 戰(zhàn)略伙伴的優(yōu)勢(shì) ?降低了必要的庫(kù)存水平 ?提高了服務(wù)水平 ?減少了重復(fù)勞動(dòng) ?提高了預(yù)測(cè)的準(zhǔn)確度 Disadvantages of SP ?Expensive advanced technology is required. ?Supplier/retailer trust must be developed. ?Supplier responsibility increases. ?Expenses at the supplier often increase. –Why? How can this be addressed? 戰(zhàn)略伙伴的缺點(diǎn) ?需要更加昂貴的技術(shù) ?必須培養(yǎng)供應(yīng)商 / 零售商之間的信任 ?供應(yīng)商的責(zé)任增加了 ?供應(yīng)商的開支常常增加 –為什么？如何應(yīng)對(duì)？ Examples of SP Successes and Failures ? Western PublishingGolden Books: – Western Publishing is using VMI for its Golden Books line of children’s books at several retailers. – POS data automatically triggers reorders when inventory falls below a reorder point. – This inventory is delivered either to a distribution center, or in many cases, directly to the store. – Ownership of the books shifts to the retailer once deliveries have been made. – In the case of Toys R Us, the pany has even managed the entire book section for the retailer, including inventory from suppliers other than Western Publishing. – Extra sales, increased costs to Western 戰(zhàn)略合作伙伴成功的案例 ?西部出版社的黃金產(chǎn)品線： – 西部出版社在幾家零售商中為其黃金產(chǎn)品線 ——兒童書籍使用 VMI – 當(dāng)庫(kù)存降到再訂貨點(diǎn)以下時(shí)，零售點(diǎn)數(shù)據(jù)自動(dòng)發(fā)出重新訂貨指令 – 存貨直接發(fā)到配送中心，更多情況下是直接發(fā)到商店 – 一旦發(fā)出后，書籍的所有權(quán)就轉(zhuǎn)到零售商手中 – 在 Toys R Us公司的例子中，公司甚至為零售商管理整個(gè)圖書部門，
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