戰(zhàn)略聯(lián)盟培訓課程(存儲版)
【正文】 Examples Caterpillar, Okuma 分銷商一體化 ?主要是工業(yè)產(chǎn)品制造商對待分銷商應(yīng)該像對待伙伴一樣。 WR公司不同意凱瑪特的預測，在這種情況下，事實證明 WR公司的預測更準確，因為它們對自己的產(chǎn)品更了解 Advantages of SP ?Decrease required inventory levels ?Improve service levels ?Decrease work duplication ?Improve forecasts 戰(zhàn)略伙伴的優(yōu)勢 ?降低了必要的庫存水平 ?提高了服務(wù)水平 ?減少了重復勞動 ?提高了預測的準確度 Disadvantages of SP ?Expensive advanced technology is required. ?Supplier/retailer trust must be developed. ?Supplier responsibility increases. ?Expenses at the supplier often increase. –Why? How can this be addressed? 戰(zhàn)略伙伴的缺點 ?需要更加昂貴的技術(shù) ?必須培養(yǎng)供應(yīng)商 / 零售商之間的信任 ?供應(yīng)商的責任增加了 ?供應(yīng)商的開支常常增加 –為什么？如何應(yīng)對？ Examples of SP Successes and Failures ? Western PublishingGolden Books: – Western Publishing is using VMI for its Golden Books line of children’s books at several retailers. – POS data automatically triggers reorders when inventory falls below a reorder point. – This inventory is delivered either to a distribution center, or in many cases, directly to the store. – Ownership of the books shifts to the retailer once deliveries have been made. – In the case of Toys R Us, the pany has even managed the entire book section for the retailer, including inventory from suppliers other than Western Publishing. – Extra sales, increased costs to Western 戰(zhàn)略合作伙伴成功的案例 ?西部出版社的黃金產(chǎn)品線： – 西部出版社在幾家零售商中為其黃金產(chǎn)品線 ——兒童書籍使用 VMI – 當庫存降到再訂貨點以下時，零售點數(shù)據(jù)自動發(fā)出重新訂貨指令 – 存貨直接發(fā)到配送中心，更多情況下是直接發(fā)到商店 – 一旦發(fā)出后，書籍的所有權(quán)就轉(zhuǎn)到零售商手中 – 在 Toys R Us公司的例子中，公司甚至為零售商管理整個圖書部門，包括除西部出版社以外所有的供應(yīng)商的庫存 – 銷售增長，西部出版社的成本增加，但凈收益增加 Examples of SP Successes and Failures ?VF Corporation’s Market Response System: – The VF Corporation, which has many well known brand names (including Wrangler, Lee, Girbaud, and many others), began its VMI program in 1989. – Currently, about 40 percent of its production is handled using some type of automatic replenishment scheme. – This is particularly notable because the program enpasses 350 different retailers, 40,000 store locations, and more than 15 million replenishment levels. – VF’s program is considered one of the most successful in the apparel industry. 戰(zhàn)略合作伙伴成功的案例 ? VF 公
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