企業(yè)戰(zhàn)略管理_第2章(編輯修改稿)
2025-02-06 18:15 本頁(yè)面
【文章內(nèi)容簡(jiǎn)介】 ssions 19 Copyright 2023 Prentice Hall ?Arouse positive feelings emotions ?Motivate readers to action ?Generate favorable impression of the firm Effective Missions 20 Copyright 2023 Prentice Hall ?Reflect future growth ?Provide criteria for strategy selection ?Basis for generating evaluating strategic options ?Are dynamic in nature Effective Missions 21 Copyright 2023 Prentice Hall ? Anticipates customer needs ? Identifies customer needs ? Provides product/service to satisfy needs Mission Customer Orientation An Effective Mission Statement 22 Copyright 2023 Prentice Hall ? Affects development of vision mission ? Responsibilities to – ? Consumers ? Environmentalists ? Minorities ? Communities Social Policy Mission Managerial philosophy shapes social policy 23 Copyright 2023 Prentice Hall Social Policy Mission Social policy should be integrated in all strategicmanagement activities Mission should convey the social responsibility of the firm 24 Copyright 2023 Prentice Hall Mission Statements 1. Fannie Mae 2. Proctor Gamble 3. Intel Corporation 4. St. Paul Companies 5. Green Mtn. Coffee 6. Deere Company 2023 Rated Best in Social Responsibility 7. Avon Products, Inc. 8. HewlettPackard Co. 9. Agilent Technologies
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