企業(yè)戰(zhàn)略管理_第2章(參考版)
2025-01-21 18:15本頁面
【正文】 s No Yes Yes Yes 31 Copyright 2023 Prentice Hall Key Terms Concepts For Review (Chapter 2) Concern for Employees Customers Concern for Public Image Markets Survival, Growth, Profitability Mission Statement Components Creed Statement Managerial Philosophy 32 Copyright 2023 Prentice Hall Key Terms Concepts For Review (Chapter 2) Self Concept Stakeholders Social Policy Vision Statement 33 Copyright 2023 Prentice Hall 。 and providing a fair return to our investors while adhering to the highest standards of integrity. 28 Copyright 2023 Prentice Hall Ben Jerry’s Mission Ben Jerry’s mission is to make, distribute and sell the finest quality allnatural ice cream and related products in a wide variety of innovative flavors made from Vermont dairy products. To operate the Company on a sound financial basis of profitable growth, increasing value for our shareholders, and creating career opportunities and financial rewards for our employees. To operate the Company in a way that actively recognizes the central role that business plays in the structure of society by initiating innovative ways to improve the quality of life of a broad munity— local, national and international. 29 Copyright 2023 Prentice Hall Mission Statement Evaluation Matrix COMPONENTS Org
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