企業(yè)戰(zhàn)略管理_第3章(參考版)
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【正文】 Chapter 3 The External Assessment Strategic Management: Concepts Cases 11th Edition Fred David 1 Copyright 2023 Prentice Hall Chapter Outline The Nature of the External Audit The Industrial Organization (I/O) View Social, Cultural, Demographic Environmental Forces 2 Copyright 2023 Prentice Hall Chapter Outline (cont’d) Political, Governmental, and Legal Forces Technological Forces Competitive Forces 3 Copyright 2023 Prentice Hall Chapter Outline (cont’d) Porter’s FiveForces Model Sources of External Information Forecasting Tools Techniques 4 Copyright 2023 Prentice Hall Chapter Outline (cont’d) Global Challenge The External Factor Evaluation (EFE) Matrix Competitive Profile Matrix (CPM) 5 Copyright 2023 Prentice Hall It is not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change. – Charles Darwin External Assessment Nothing focuses the mind better than the constant sight of a petitor who wants to wipe you off the map. – Wayne Calloway, Former CEO, PepsiCo 6 Copyright 2023 Prentice Hall External Strategic Management Audit Environmental Scanning Industry Analysis 7 Copyright 2023 Prentice Hall Identify Evaluate factors beyond the control of a single firm ? Increased foreign petition ? Population shifts ? Aging society ? Fear of traveling ? Stock market volatility External Strategic Management Audit 8 Copyright 2023 Prentice Hall Purpose of External Audit ? Identify ? Opportunities ? Threats External Strategic Management Audit 9 Copyright 2023 Prentice Hall Key External Forces ?Economic forces ?Social, cultural, demographic environmental forces ?Political, governmental legal forces ?Technological forces ?Competitive forces 10 Copyright 2023 Prentice Hall Competitors Suppliers Distributors Creditors Customers Employees Communities Managers Stockholders Labor Unions Special Interest Groups Products Services Markets Natural Environment Key External Forces Opportunities Threats Key External Forces the Organization 11 Copyright 2023 Prentice Hall Gather petitive intelligence – ? Social ? Cultural ? Demographic ? Environmental ? Governmental ? Legal ? Technological External Audit 12 Copyright 2023 Prentice Hall External Audit – Sources of Information ?Inter ?Libraries ?Suppliers ?Distributors ?Salespersons ?Customers ?Competition 13 Copyright 2023 Prentice Hall Performing External Audit Key Factors ? Vary over time ? Vary by industry 14 Copyright 2023 Prentice Hall Performing External Audit Variables ?Market share ?Breadth of peting products ?World economies ?Foreign affiliates ?Proprietary account advantages 15 Copyright 2023 Prentice Hall Performing External Audit Variables ?Price petitiveness ?Technological advancements ?Interest rates ?Pollution abatement 16 Copyright 2023 Prentice Hall Performing External Audit External Factors Measurable Longterm orientation Applicable to peting firms Hierarchical 17 Copyright 2023 Prentice Hall Industrial Organization (I/O) View Industry factors more important than internal factors ? Performance determined by industry forces 18 Copyright 2023 Prentice Hall Economies of Scale Industry Properties Barriers to market entry Product differentiation Level of petitive
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