企業(yè)戰(zhàn)略管理_第2章-閱讀頁
2025-01-29 18:15本頁面
【正文】 5. Green Mtn. Coffee 6. Deere Company 2023 Rated Best in Social Responsibility 7. Avon Products, Inc. 8. HewlettPackard Co. 9. Agilent Technologies , Inc. Corp 25 Copyright 2023 Prentice Hall ? 2x average return on shareholder’s equity ? Positive relationship to pany performance ? 30% higher return on certain financial measures Vision Mission Research results are mixed, however, firms with formal mission statements generally see a: 26 Copyright 2023 Prentice Hall Mission Elements Customers Markets Employees Public Image SelfConcept Philosophy Survival Growth Profit Products Services Technology 27 Copyright 2023 Prentice Hall PepsiCo Mission PepsiCo’s mission is to increase the value of our shareholders’ investment. We do this through sales growth, cost controls, and wise investment resources. We believe our mercial success depends upon offering quality and value to our consumers and customers。 providing products that are safe, wholesome, economically efficient and environmentally sound。s No Yes Yes Yes No 30 Copyright 2023 Prentice Hall Mission Statement Evaluation Matrix COMPONENTS Organization Philosophy SelfConcept Concern for Public Image Concern for Employees PepsiCo Yes No No No Ben Jer
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