【文章內(nèi)容簡介】 ...............................................................................................62 ........................................................................................................................................................................................63 .........................................................................................................................................................................63 .........................................................................................................................................................................69—— 分公司集合模式 .....................................................................................................................................................................................70. 錢啤集團(tuán)的促銷策略 .........................................................................................................................................................................................................73 .....................................................................................................................................................................................74 .................................................................................................................................................................................74 .................................................................................................................................................................................75 .....................................................................................................................................................................................................77 ............................................................................................................................................................................................................................77 ................................................................................................................................................................................................79 ........................................................................................................................................................................................................81 ............................................................................................................................................................................................................................82（類似于營管部＋市場(chǎng)督導(dǎo)＋危機(jī)處理） ........................................................................................................................................83 ....................................................................................................................................................................................................................................84. 業(yè)務(wù)人員激勵(lì)管理 ..................................................................................................................................................................................................................84 ............................................................................................................................................................................................................................85第三部分 錢啤集團(tuán)營銷人力資源的現(xiàn)狀與分析 ...................................................................................................................................................................................876 / 101 ...........................................................................................................................................................................................................................88 ....................................................................................................................................................................................................................................88 ...........................................................................................................................................................................................................89 ............................................................................................................................................89. 有對(duì) “人才 ”需求的想法，但缺乏清晰的人才標(biāo)準(zhǔn)概念 ..................................................................................................................................................91，是造成企業(yè)相關(guān)崗位稀缺的原因之一 ....................................................................................................................92，導(dǎo)致供求矛盾突出 ........................................................................................................................................................................92 ........................................................................................................................................................................................93 ................................................................................................................................................................................................94 ....................................................................................................................................................................................................95.“開發(fā)與培訓(xùn) ”薄弱，忽略了培養(yǎng)與建立企業(yè)員工共同的職業(yè)理念 ................................................................................................................................96.“績效評(píng)價(jià) ”執(zhí)行不力 ............................................................................................................................................................................................................97.“報(bào)酬研究 ”不均