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?Cost——“ make it Cheap” ?Product Quality and Reliability——“ make it Good” ?Delivery Speed——“ make it Fast” ?Delivery Reliability——“ make it cheap” ?Coping with Changes in Demand——“ change its volume” ?Flexibility and New Product Introduction Speed——“ change it” ?Other productspecific criteria——“ Support it” Operations petitive dimensions Other productspecific criteria——“ Support it” ?Technical liaison and support ?Meeting a launch date ?Supplier aftersale support ?Other priorities The notion of tradeoffs ——During the late 1960s and 1970s, central to the concept of operations strategy was the notion of operations focus and tradeoffs. ——An operation could not excel si