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what it believes in 531 ValuesBased Management (cont.) ? Purposes of Shared Values ? act as guideposts for managerial decisions and actions ? shape employee behavior by municating what the anization expects of its members ? influence marketing efforts ? build team spirit ? inspire greater mitment to work and responsibility Purposes Of Shared Values (cont.) Shared Organizational Values Guide Managers’ Decisions and Actions Influence Marketing Efforts Build Team Spirit 533 Shape Employee Behavior ValuesBased Management (cont.) ? Developing Shared Values ? it is difficult to establish shared values ? managers are responsible for shaping the anization so that its values, norms, and ideals appeal strongly to employees ? panies that practice valuesbased management have broad mitment to being socially responsible and socially responsive 534 Suggestions for Creating a Good Corporate Values Statement 535 The “Greening” Of Management ? Definition ? recognition of the close link between an anization’s decisions and activities and its impact on the natural environment ? resulted from highly visible ecological problems and environmental disasters 536 The “Greening” Of Management (cont.) ? Global Environmental Problems ? there are many global environmental problems ? developed nations are blamed for the problems ? problems expected to increase as emerging countries bee more developed The “Greening” Of Management (cont.) ? How Organizations Go Green ? products and production processes have bee cleaner ? shades of green describe different approaches that anizations may take ? legal approach follow legal obligations ? little environmental sensitivity ? market approach anizations respond to the environmental preferences of customers ? stakeholder approach anization chooses to respond to multiple demands made by stakeholders ? activist approach looks for ways to respect and preserve the earth and its natural resources 538 Approaches To Being Green Legal Approach (Light Green) Market Approach Stakeholder Approach Activism Approach (Dark Green) Low High Environmental Sensitivity 539 The “Greening” Of Management (cont.) ? Summing Up Social Responsibility ? fourstage progression of an anization’s social responsibility ? each stage implies an increasing level of managerial discretion ? Stage 1 promote stockholders’ interests by seeking to minimize costs and maximize profits ? all laws and regulations are followed ? feel little obligation to satisfy other societal needs ? Stage 2 managers accept their responsibility to employees and focus on human resource concerns ? improve working conditions 540 ? Summing Up Social Responsibility (cont.) ? fourstage progression (cont.) ? Stage 3 expand responsibilities to other stakeholders ? acti