電大推銷策略與藝術(shù)形成性考核冊(cè)參考答案小抄(編輯修改稿)
2025-07-09 06:07 本頁(yè)面
【文章內(nèi)容簡(jiǎn)介】 推銷目標(biāo)的系列指標(biāo)有哪些？ （ 1） 銷售額。 （ 2）推銷目標(biāo)完成率。 （ 3）折扣率。 （ 4）推銷毛利率。 （ 5）一天平均訪問(wèn)的顧客數(shù)。 （ 6）每次的訪問(wèn)時(shí)間。 （ 7）黃金時(shí)間率。 （ 8）交通時(shí)段率。 （ 9）新客戶率。 （ 10）成交率 （ 11）貸款的回收率。 （ 12）每次訪問(wèn)費(fèi)用。 3． 推銷道德的基本原則是什么？ 推銷道德的基本原則是什么？ （ 1）守信。是人類道德的重要組成部分。在現(xiàn)代推銷中，守信更是居于舉足輕重的地位。守信就是要求推銷人員在市場(chǎng)推銷活動(dòng)中講究信用。 （ 2）負(fù)責(zé)。負(fù)責(zé)即要求推銷人員在市場(chǎng)經(jīng)濟(jì)活動(dòng)中對(duì)自己的一切經(jīng)濟(jì)行為本身及其后果承擔(dān)政治的、法律的、經(jīng)濟(jì)的、道義的責(zé)任。 （ 3）公平。公平是社會(huì)生活中的一種普遍道德要求，現(xiàn)代推銷活動(dòng)中，堅(jiān)持公平原則涉及到兩方面內(nèi)容：一方面是推銷人員在向推銷對(duì)象推銷產(chǎn)品或服務(wù) 的過(guò)程中必須公平。另一方面是推銷人員在與競(jìng)爭(zhēng)者的推銷競(jìng)爭(zhēng)中必須公平。 4． 推銷人員的培訓(xùn)內(nèi)容主要有哪些？ 6 推銷人員的培訓(xùn)內(nèi)容主要有哪些？ （ 1）思想品質(zhì)培訓(xùn)。 （ 2）企業(yè)情況培訓(xùn)。 （ 3）產(chǎn)品知識(shí)培訓(xùn)。 （ 4）市場(chǎng)知識(shí)培訓(xùn)。 （ 5）推銷技能培訓(xùn)。 （ 6）政策、法律培訓(xùn)。 五．論述題 消費(fèi)者購(gòu)買時(shí)遵循的程序 認(rèn)識(shí)需求階段。 消費(fèi)者的購(gòu)買過(guò)程是從認(rèn)識(shí)需求開(kāi)始的，所有的消費(fèi)者只有認(rèn)識(shí)到購(gòu)買某一種消費(fèi)品的必要性和緊迫性，才能夠采取購(gòu)買活動(dòng)，生產(chǎn)企業(yè)和商業(yè)部門，必須通過(guò)不同的促銷方式，去激發(fā)和誘導(dǎo)消費(fèi)者的需求，從而 擴(kuò)大產(chǎn)品的銷售量。 2．尋求信息階段。 當(dāng)消費(fèi)者認(rèn)識(shí)到需求的必要性以后，就會(huì)積極投入有關(guān)信息資料的搜集工作，其信息來(lái)源 有如下途徑，私人來(lái)源、商業(yè)來(lái)源、公眾來(lái)源、經(jīng)驗(yàn)來(lái)源。上述信息，對(duì)消費(fèi)者的購(gòu)買，往往會(huì)產(chǎn)生不同的影響。 當(dāng)消費(fèi)者搜集到各種不同的信息資料后，他們就會(huì)對(duì)這些資料進(jìn)行分析對(duì)比和綜合評(píng)價(jià)，看那購(gòu)買哪一家的產(chǎn)品最理想。消費(fèi)者的評(píng)價(jià)標(biāo)準(zhǔn)和選購(gòu)模式是多種多樣的。 。 當(dāng)消費(fèi)者對(duì)搜集的信息資料進(jìn)行綜合評(píng)價(jià)，并根據(jù)一定的選購(gòu)模式進(jìn)行選購(gòu)時(shí)，就會(huì)在同類產(chǎn)品中決定購(gòu)買哪一種產(chǎn)品 。 用后感覺(jué)階段。 消費(fèi)者的用后感覺(jué)，不僅對(duì)他人以后是否重復(fù)購(gòu)買產(chǎn)生決定的作用 ，他還會(huì)向周圍群眾做宣傳。消費(fèi)者的用后感覺(jué)，對(duì)于生產(chǎn)企業(yè)來(lái)說(shuō)，是一種很好的信息反饋，因此，企業(yè)必須以熱情誠(chéng)懇的態(tài)度來(lái)對(duì)待消費(fèi)者的意見(jiàn)和批評(píng)，并且要妥善處理他們提出的各種問(wèn)題。 7 請(qǐng)您刪除一下內(nèi)容， O(∩_∩)O謝謝！??！ 2021年中央電大期末復(fù)習(xí)考試小抄大全，電大期末考試必備小抄，電大考試必過(guò)小抄 Shanghai’s Suzhou Creek has witnessed much of the city’s history. Zhou Wenting travels this storied body of water and finds its most fascinating spots. Some lucky cities can boast a great body of water, like London with the river Thames and Paris with the river Seine. Shanghai is privileged enough to have two great bodies of water: Huangpu River and Suzhou River became famous when colonists established clusters of grand buildings on its banks on what became k nown as the bund. Today, the bund overlooks the breathtaking skyline of Lujiazui financial district. Shanghai’s other body of water, however, Suzhou Creek, has been somewhat overshadowed. Suzhou Creek links the inland cities of Jiangsu province with Shanghai. When the British colonists, who arrived in the city after it was opened as a mercial port in 1843 found they could reach Suzhou, Jiangsu province, via the creek, they named it Suzhou Creek. Thanks to its location, a large amount of cargo and travelers were transported via the creek before rail links were established. But after a century of being utilized as a waterway to transport goods and labor, the creek grew dark and smelly. Industrial factories were established along the banks. In the 1990s it became a key task of the city government to clean the creek. Suzhou Creek, which snakes 17 km from the iconic Waibaidu Bridge downtown to the outer ring road in west Shanghai, maps the changing periods of the city’s history, including the imprints of the concessions, the beginning of industrialization and the improvement in people’s living conditions. Where the Bund began Inbetween the shopping street of East Nanjing Road and the Bund, are a cluster of streets that give me the illusion that I am no longer in modern Shanghai. The streets are narrow and old and crisscross each other. Any old residential house may turn out to be a former office of the British, constructed in the 1880s. Pawnshops and hardware stores that are hard to find elsewhere, are plentiful here. This area, at the confluence of Huangpu River and Suzhou Creek, is called the Bund Origin. Countless tour buses stop at the site every day and visitors from around the world get off to see this place,
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