銷售：管理有利潤的客戶關(guān)系8(文件)
【正文】 phic Segmentation Variables Market Segmentation ? World Region or Country ? . region ? State ? City ? Neighborhood ? City or Metro Size ? Density ? Climate 6 Demographic Segmentation Variables Market Segmentation ? Age ? Gender ? Family size ? Family life cycle ? Ine ? Occupation ? Education ? Religion ? Race ? Generation ? Nationality 7 Behavioral Segmentation Variables Market Segmentation ? Occasions ? Benefits ? User Status ? User Rates ? Loyalty Status ? Readiness Stage ? Attitude Toward the Product 8 Market Segmentation ? Segmenting Consumer Markets ? Segmenting Business Markets ? Segmenting International Markets ? Requirements for Effective Segmentation ? Demographic segmentation ? Industry, pany size, location ? Operating variables ? Technology, usage status, customer capabilities ? Purchasing approaches ? Situational factors ? Urgency, specific application, size of order ? Personal characteristics ? Buyerseller similarity, attitudes toward risk, loyalty Topics 9 Market Segmentation ? Segmenting Consumer Markets ? Segmenting Business Markets ? Segmenting International Markets ? Requirements for Effective Segmentation ? Geographic segmentation ? Location or region ? Economic factors ? Population ine or level of economic development ? Political and legal factors ? Type / stability of government, moary regulations, amount of bureaucracy, etc. ? Cultural factors ? Language, r
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