銷售：管理有利潤的客戶關系10(文件)
【正文】 nt ? Introduction ? Growth ? Maturity ? Decline ? Rapidly rising sales ? Average cost per customer ? Rising profits ? Early adopters are targeted ? Growing petition PLC Stages 16 ? Product – Offer product extensions, service, warranty ? Price – Peration pricing ? Distribution – Build intensive distribution ? Advertising – Build awareness and interest in the mass market ? Sales Promotion – Reduce expenditures to take advantage of consumer demand Marketing Strategies: Growth Stage 17 Product LifeCycle Strategies ? Product development ? Introduction ? Growth ? Maturity ? Decline ? Sales peak ? Low cost per customer ? High profits ? Middle majority are targeted ? Competition begins to decline PLC Stages 18 ? Product – Diversify brand and models ? Price – Set to match or beat petition ? Distribution – Build more intensive distribution ? Advertising – Stress brand differences and benefits ? Sales Promotion – Increase to encourage brand switching Marketing Strategies: Maturity Stage 19 Product LifeCycle Strategies ? Product development ? Introduction ? Growth ? Maturity ? Decline ? Declining sales ? Low cost per customer ? Declining profits ? Laggards are targeted ? Declining petition PLC Stages 20 ? Product – Phase out weak items ? Price – Cut price ? Distribution – Use selective distribution: phase out unprofitable outlets ? Advertisin
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