【正文】 旺昌資料城 房地產(chǎn)營銷策劃管理資料大全 ：602429086旺昌資料城 房地產(chǎn)營銷策劃管理資料大全 ：602429086 貴港項目 專項市場研究報告 二零零七年六月旺昌資料城 房地產(chǎn)營銷策劃管理資料大全 ：602429086旺昌資料城 房地產(chǎn)營銷策劃管理資料大全 ：602429086目錄前言 ................................................................................................................................4第一部分：調查背景篇 ..................................................................................................5一、調查前期準備 ......................................................................................................6二、調查實施 ..............................................................................................................6三、調查數(shù)據(jù)分析及報告撰寫 ..................................................................................7四、調查結果的可信度分析 ......................................................................................7第二部分：宏觀環(huán)境 ......................................................................................................8一、貴港市概況 ..........................................................................................................9（一）城市綜述 .........................................................................................................9（二）地理位置 .........................................................................................................9（三）行政區(qū)域及人口 .............................................................................................9（四）交通 .................................................................................................................9（五）資源 ...............................................................................................................10（六）人文歷史 .......................................................................................................10（七）旅游文化 .......................................................................................................10二、貴港市宏觀經(jīng)濟發(fā)展狀況 ................................................................................11三、貴港市城市整體規(guī)劃 ........................................................................................17第三部分：房地產(chǎn)市場整體環(huán)境 ................................................................................28一、房地產(chǎn)市場整體發(fā)展 ........................................................................................29二、房地產(chǎn)板塊發(fā)展分析 ........................................................................................34（一）房地產(chǎn)板塊劃分 ...........................................................................................34（二）各板塊發(fā)展分析 ...........................................................................................34（三）各板塊對比分析 ...........................................................................................36三、房地產(chǎn)市場競爭態(tài)勢分析 ................................................................................38四、房地產(chǎn)新政分析： ..............................................................................................39第四部分：典型項目分析 ............................................................................................41一、典型項目類比分析 ............................................................................................42二、項目個案點評 ....................................................................................................49三：目標客戶群體分析 ............................................................................................67旺昌資料城 房地產(chǎn)營銷策劃管理資料大全 ：602429086旺昌資料城 房地產(chǎn)營銷策劃管理資料大全 ：602429086（一）消費者調研總體情況 ...................................................................................67（二）客戶的基本購成 ...........................................................................................67（三）客戶消費心理分析 .......................................................................................68第五部分：商業(yè)市場分析 ............................................................................................71一、貴港商業(yè)市場整體概況 ....................................................................................72（一）貴港商業(yè)的宏觀分析 ...................................................................................72（二）貴港商業(yè)現(xiàn)狀微觀分析 ...............................................................................73（三）貴港商業(yè)發(fā)展現(xiàn)狀分析小結 .......................................................................77二、貴港商業(yè)與重點商業(yè)物業(yè)綜合調查分析 ........................................................78（一）調查方式 .......................................................................................................78（二）貴港區(qū)域商業(yè)與商業(yè)物業(yè)調查 ...................................................................78（三）已開業(yè)主要大中型商業(yè)購物網(wǎng)點調查 .......................................................89（四）在建在售商業(yè)物業(yè)項目 ...............................................................................91（五）貴港市區(qū)商業(yè)與商業(yè)物業(yè)調查小結 ...........................................................95三、貴港重點商業(yè)業(yè)態(tài)調查分析 ............................................................................95（一）調查方式 .......................................................................................................95（二）貴港零售商業(yè)行業(yè)分析 ...............................................................................95（三）重點商業(yè)業(yè)態(tài)調查小結 ...............................................................................99四、商業(yè)客戶群體分析 ..........................................................................................100（一）投資者分析 .................................................................................................100（二）經(jīng)營者調查 .................................................................................................101（三）消費者調查 .................................................................................................102第六部分：項目地塊分析 ..........................................................................................103一、地塊整體分析 ..................................................................................................104二、項目開發(fā)條件分析 ..............................................................