【正文】 ............................................4第一部分：調(diào)查背景篇 ..................................................................................................5一、調(diào)查前期準(zhǔn)備 ......................................................................................................6二、調(diào)查實(shí)施 ..............................................................................................................6三、調(diào)查數(shù)據(jù)分析及報(bào)告撰寫(xiě) ..................................................................................7四、調(diào)查結(jié)果的可信度分析 ......................................................................................7第二部分：宏觀環(huán)境 ......................................................................................................8一、貴港市概況 ..........................................................................................................9（一）城市綜述 .........................................................................................................9（二）地理位置 .........................................................................................................9（三）行政區(qū)域及人口 .............................................................................................9（四）交通 .................................................................................................................9（五）資源 ...............................................................................................................10（六）人文歷史 .......................................................................................................10（七）旅游文化 .......................................................................................................10二、貴港市宏觀經(jīng)濟(jì)發(fā)展?fàn)顩r ................................................................................11三、貴港市城市整體規(guī)劃 ........................................................................................17第三部分：房地產(chǎn)市場(chǎng)整體環(huán)境 ................................................................................28一、房地產(chǎn)市場(chǎng)整體發(fā)展 ........................................................................................29二、房地產(chǎn)板塊發(fā)展分析 ........................................................................................34（一）房地產(chǎn)板塊劃分 ...........................................................................................34（二）各板塊發(fā)展分析 ...........................................................................................34（三）各板塊對(duì)比分析 ...........................................................................................36三、房地產(chǎn)市場(chǎng)競(jìng)爭(zhēng)態(tài)勢(shì)分析 ................................................................................38四、房地產(chǎn)新政分析： ..............................................................................................39第四部分：典型項(xiàng)目分析 ............................................................................................41一、典型項(xiàng)目類比分析 ............................................................................................42二、項(xiàng)目個(gè)案點(diǎn)評(píng) ....................................................................................................49三：目標(biāo)客戶群體分析 ............................................................................................67旺昌資料城 房地產(chǎn)營(yíng)銷策劃管理資料大全 ：602429086旺昌資料城 房地產(chǎn)營(yíng)銷策劃管理資料大全 ：602429086（一）消費(fèi)者調(diào)研總體情況 ...................................................................................67（二）客戶的基本購(gòu)成 ...........................................................................................67（三）客戶消費(fèi)心理分析 .......................................................................................68第五部分：商業(yè)市場(chǎng)分析 ............................................................................................71一、貴港商業(yè)市場(chǎng)整體概況 ....................................................................................72（一）貴港商業(yè)的宏觀分析 ...................................................................................72（二）貴港商業(yè)現(xiàn)狀微觀分析 ...............................................................................73（三）貴港商業(yè)發(fā)展現(xiàn)狀分析小結(jié) .......................................................................77二、貴港商業(yè)與重點(diǎn)商業(yè)物業(yè)綜合調(diào)查分析 ........................................................78（一）調(diào)查方式 .......................................................................................................78（二）貴港區(qū)域商業(yè)與商業(yè)物業(yè)調(diào)查 ...................................................................78（三）已開(kāi)業(yè)主要大中型商業(yè)購(gòu)物網(wǎng)點(diǎn)調(diào)查 .......................................................89（四）在建在售商業(yè)物業(yè)項(xiàng)目 ...............................................................................91（五）貴港市區(qū)商業(yè)與商業(yè)物業(yè)調(diào)查小結(jié) ...........................................................95三、貴港重點(diǎn)商業(yè)業(yè)態(tài)調(diào)查分析 ............................................................................95（一）調(diào)查方式 .......................................................................................................95（二）貴港零售商業(yè)行業(yè)分析 ...............................................................................95（三）重點(diǎn)商業(yè)業(yè)態(tài)調(diào)查小結(jié) ...............................................................................99四、商業(yè)客戶群體分析 ..........................................................................................100（一）投資者分析 .................................................................................................100（二）經(jīng)營(yíng)者調(diào)查 .................................................................................................101（三）消費(fèi)者調(diào)查 .................................................................................................102第六部分：項(xiàng)目地塊分析 ..........................................................................................103一、地塊整體分析 ..................................................................................................104二、項(xiàng)目開(kāi)發(fā)條件分析 ..........................................................................................107三、項(xiàng)目 SWOT 分析 ............................................................................................109第七部分：市場(chǎng)與項(xiàng)目調(diào)查結(jié)論 ..............................................................................111一、市場(chǎng)調(diào)查結(jié)論 ..................