【正文】 1 / 73直送營業(yè)部營銷手冊沈陽乳業(yè)有限責(zé)任公司二 OO 一年四月2 / 73目錄目錄 ...............................................................................................................................................................................................................................................................2營銷目標(biāo) .......................................................................................................................................................................................................................................................6營銷宣言 .......................................................................................................................................................................................................................................................7營銷服務(wù)理念 ...............................................................................................................................................................................................................................................8沈陽乳業(yè)市場銷售基本運作理念及精神 ...................................................................................................................................................................................................9第一篇 直送營業(yè)部崗位職責(zé) .............................................................................................................................................................................................................11一、直送業(yè)務(wù)部職能 .............................................................................................................................................................................................................................12二、直送營業(yè)部部門經(jīng)理崗位描述 .....................................................................................................................................................................................................13三、直送營業(yè)部人員崗位描述 .............................................................................................................................................................................................................17業(yè)務(wù)主任 .......................................................................................................................................................................................................................................17業(yè)務(wù)代表 .......................................................................................................................................................................................................................................18第二篇 直送營業(yè)部營銷管理與控制制度 .........................................................................................................................................................................................19一、市場營銷紀(jì)律 .................................................................................................................................................................................................................................20二、直送營銷部“三”日操作制度 .....................................................................................................................................................................................................21日清日結(jié) .......................................................................................................................................................................................................................................21周清周報 .......................................................................................................................................................................................................................................21日新月異 .......................................................................................................................................................................................................................................22需記筆記 .......................................................................................................................................................................................................................................22三、直送營業(yè)部述職制度 .....................................................................................................................................................................................................................233 / 73每項述職 .......................................................................................................................................................................................................................................23定期述職 .......................................................................................................................................................................................................................................24四、營銷權(quán)限與責(zé)任 .............................................................................................................................................................................................................................27五、四小時復(fù)命制 .................................................................................................................................................................................................................................28第三篇 直送營業(yè)部日常工作程序 .....................................................................................................................................................................................................29一、直送營業(yè)部業(yè)務(wù)主任和業(yè)務(wù)代表工作程序 .................................................................................................................................................................................30每日工作 ....................................................................................................................