【正文】 momentum of 212 markets, and the new index of environmental protection implemented in Beijing, Have good thing plan and coordinate first and make situation of sale prosperous little cold to fall and get off cars, In the countryside of suburb of Beijing, have just begun to enter the little car, the peasants of 212 stages, have to get back to and pollute even more, consume energy even more again, Less safe agricultural car, hand tow era. The gratifying one is, the auto industry faces a new development opportunity, on one hand, The country begins to rectify the unreasonable automobile and have tariff fee strictly, a more main one is to put forward concept and policy of expanding domestic demand, The economist realizes the automobile in looking for the course of prescription of expanding domestic demand, It is neither especially automobile who public money consumed nor an important content. Then, the development environment of the auto industry is hopeful to improve thoroughly. Under this kind of situation, marketing mode will bee the basic content of the tactics of market of each enterprise of automobile trade. We can carry on the division at stage for the automobile market too: Stage plan stage of assigning one by ones( one 1978): The characteristic at this stage is that the products plan to assign strictly, sold in unison by the electromechanical department of goods and material, Production division of automobile production, this enterprise of stage direct marketing automobile. Stage plan stage of transforming into market economy one by ones (will it be one 1992 1978): This stage characteristic is: The plan dropped year by year, dropped to 15% in 1992, the market began to play a decisive role. Besides, though the automobile market rises to fall, rely mainly on seller39。s market stages s( 1992): The basic characteristic is the lasting depression of market, the profit on sales is reduced, the market petition is violent , Many kinds of marketing methods appear , pay by installments , lease, rent the new way of selling etc to develop rapidly. In middle period of the eighties, there was marketing channel of staterun automobiles in China, Goods and materials and can39。s vapor trade sell and sell the system for representatives39。 vapor of goods and material electromechanical system and Israel and China. Translated result system: The ones that relied mainly on factory of the host puter and set up are own, pool the system. and missions system: Israel39。 ministries and missions system such as weapon, aviation, space flight, etc.. trade market: The automobile rising in all parts concentrates the trade place. 5. Others. There are unique places in the automobile market of China, there are social distributors first, afterwards factory of host puters sells the automobile, China approve and acknowledge these distributor by mon people, these distributor and regular relation factory host puter. Then a kind of situation appears, when the automobile sells well, the distributor plains that the factory of the host puter does not implement contract , Not delivering on time , when the automobile is unsolvable, the factory of the host puter does not think again distributor39。t finish the plan of contracts . A outstanding one to sell mercial city vie for goods that are in great demand sell, confusion to lead to the fact automobile market, Display and have several points mainly: confused. 2. finished products the circuitous it is the floating. sale services without guarantee. 4. the unable to carry out in tactics in host puters the marketing of factories. The returned money is difficult, the bad debt happens while repudiating a debt. In middle period of the 1990s, it changed the confused state that people began to rerecognize automobile market and resolution. The industrial policy of auto industry which the State Council issued was pointed out clearly in 1994: The total output of the automobile should satisfy the more than 90 per cent need of the domestic market in 2020( the first). The country encourages individuals to buy the automobile, and will make the concrete policy in good time according to the change of the market structure of consumption of development of the auto industry ( the 47th). Encourage whether in the world and mode set up sale of goods system and service system after sale by oneself current principle industrial enterprise automobile( the 50th). However, improve situation that form already is than establishing and need more paying, Over the past several years, factory for setting up and implement and unify host puters the marketing systems of tactics make enormous efforts, However, problems do not get settlement pletely yet. At the situation, one joint venture in mon use Shanghai and one39。s problem does it cost, deposit foot support the car after the goods first, Have solved the difficult problem of the fund, the limited monopolized shop of turning round, can39。s economy, auto industry, especially marketing of automobile, When new century will e and in front of 0 WT, face and catch up with and catch up with the problems of advanced international standards too. How to study international advanced experience, especially what one39。 The second is the house。 I need the automobile 39。 Answer the proportion that I may need the automobile in the future and is 47. 3%. Although two investigations can39。 monthly ine level is less than 1500 yuan, namely calculate only 1 annual ine according to monthly ine of 1500 yuan. 80,000 yuan。s family is 2. 50,000 yuan. Is it buy one 130,000 about home automobile consumption total expenditure for one year want 20,000 yuan to be about only to want now, have exceeded residents39。 Secondly it is this grade of 100 ten thousand yuan, including such brands as Jetta , Citroen zx ,etc., accounts for 1