【正文】 has developed for half century. Although china has get great achievements, as for scale or technique, China still drop behind. So how to improve the international situation and realize the modernization of China automobile industry is a basic mission. With the entrance of WTO, Chinese automobile industry faces three challenges: the first, after China entrances WTO, the government trade protection will be canceled. The second, with the economic development and standard of living 5 improved, how to enlarge the consumer demanding? The third, with the automobile industry globalization, how to pete or cooperate with the MNC and build our effective developing strategy? And then we can develop our own auto industry and realize modernization. In the three challenges, the former two is normal and we can get many experiences from other countries. But the third is a real challenge. Other automobile developed countries have not faced this kind of situation. Expect for exactly estimation, we still need great innovation spirit. In the situation of entrance of WTO and globalization of automobile industrial petition, we try to analysis the Chinese automobile industry status quo, including the analysis of industrial structure, market analysis. Through the analysis we try to find out the questions in development strategy, government decision and enterprise management. Then we will analysis the questions and give the reasons. At the same time, we will the introduce the typical representatives of automobile developed countries and new developing countries about their developing strategy, including America, Japan, South Korea, and Mexico. We will conclude the advantages and experiences of above countries. On the base of that, we will bine the situation of Chinese automobile industry and the effecting analyzing of Chinese entrance of WTO. Then we will give out the advantages and potential advantages of Chinese automobile industry and bring forward the basic strategy of Chinese automobile industrial development. At last, we will give some advises about the developing strategy of Chinese automobile industry. These tactics include industrial policy improving, technique improving, petitive improving and cluster developing of Chinese automobile industry and technique innovation. This dissertation just discusses the Chinese automobile from a few tangles. It is not perfect, so I hope teachers can give me advice. Automobile industry is a traditional pillar industry in our country. Having developed 50 years, now the industry is still backward in products in parison with that of western developed countries. Facing to economy globalization, someone has suggested that China should give up automobile industry and import the products from other countries directly, which can avoid wasting resources. This kind of viewpoint is lack of foresight. Automobile industry belongs to high and newtechnology industries. Meanwhile, China has its large automobile market. Developing automobile industry will not only improve engineering level, but also drive other relevant industries. In addition, after China joining WTO (World Trade 6 Organization), the automobile market will bee a part of international market step by step. Basing on domestic market, we will develop our own intellectual property. At the same time, aiming at the demands of some developing countries, we will develop overseas markets. In this way, domestic automobile industry will be growing fast. In order to develop the automobile industry, we should find its disadvantages, get over influence of various disadvantages, seize every good chance, and exert our advantages. In this thesis, first, we stress on the impacts of economy globalization and WTO on Chinese automobile industry. Second, the thesis discusses many influence factors for developing Chinese automobile industry. Finally, the thesis analyzes opportunity, challenge and strategy of Chinese automobile industry. The course of the development of the automobile industry all over the world indicates that the automobile industry is very important to the national economy. The increasing proportion of distribution cost to sale price on the international automobile market shows that marketing plays an increasing role in raising the petitiveness of automakers. The trend of the international automobile market demonstrates that Asiaespecially chinawill be the fastest growing market in the world. Although the national automobile industry has developed greatly in the past 50 years, it is still far behind the foreign petitors, especially in marketing after longtime ignoring marketing, domestic automarkers are lack of direct selling experience. In this thesis, the author analysed the 4P of marketing of the Chinese and foreign automarkers as well as the advantages and disadvantages of Chinese automobile industry and made some suggestions on how to improve the petitiveness of automobile enterprises after studied the management and administration of them. In order to convey the opinion systematically so that it may bee more practicable, the construction of the thesis is arranged like this: Chapter One: Introduction. In this part, the author introduced the background, the focal point and the aim of writing the paper. The author also emphasized the importance of automobile industry to the national economy and the importance of marketing to automobile enterprises. Chapter Two: The author described the present automobile industry and the market all over the world through some examples. The influence on the national 7 auto