【正文】 對于我國汽 車工業(yè)來講，要使它能夠取得發(fā)展，也必須從研究汽車市場上消費者的需求入手。這是國外的成熟模式，國際上新興的百貨店售車，中國也已經(jīng)出現(xiàn)，同時汽車電子商務也在國內有所嘗試。國 家鼓勵個人購買汽車，并將根據(jù)汽車工業(yè)的發(fā)展的市場消費結構的變化適時制定具體政策 (第四十七條 )。于是出現(xiàn)一種情況，當汽車暢銷時，經(jīng)銷商抱怨主機廠不執(zhí)行合同，不按時發(fā)貨，當汽車滯銷時，主機廠又認為經(jīng)銷商銷貨不得力，不能完成合同計劃。 80 年代中期，中國只有國有汽車銷售渠道，物資部門的中國汽貿、機電系統(tǒng)和由汽 車配件銷售系統(tǒng)轉化的汽車工業(yè)銷售系統(tǒng) (中汽銷售系統(tǒng) )。 可喜的是，汽車工業(yè)面臨著一個新的發(fā)展機遇，一方面，國家開始嚴格整頓不合理的汽車有關稅費，更主要的是提出了擴大內需的概念和政策，經(jīng)濟學家在尋找擴大內需“藥方”的過程中，認識到汽車，尤其是非公款消費的汽車，是一項重要內容。在市場汽車方面，我們也有一個提高認識過程。也有專家領導提出高速公路是資本 主義的產物，不適合中國。 一一開始實行以分期付款購車為核心的汽車消費信貸制度。 一一產品結構明顯改善。 一一 1953 年 7 月 15 日，第一汽車制造廠在吉林省長春市興建，標志著中國汽車工業(yè)開始起步。s relation, etc, It is blessing of the country to form an enormous assets and utilize this part of assets well, It is the blessing of the auto industry too. It is even more a shortcut on the market that the manufacturing pany beaches. It has here bee systematic system of selling bee foreign manufacturers think kind partner already. When new century es, there will be a relatively great development in Chinese auto industries, In the face of the pressure of international petition of automobile group, Chinese automobile enterprise faces the brandnew crisis, The crisis is namely dangerous, is a chance. Every enterprise needs meeting a challenge, seize the opportunity, define one39。 Secondly it is this grade of 100 ten thousand yuan, including such brands as Jetta , Citroen zx ,etc., accounts for 17. 5%. But consumers say, if will buy the car afterwards, their choice will be concentrated on the grade (account for 30% ) of 100 ten thousand yuan. Though some small economy popularity of car of displacement relatively high, people buy home purpose choice of car in the future, nearly all concentrate on the mediumtohigh grade car. Comparing with two investigation results, we are easy to find , accord with the existing ine level of residents of our country at present, if buy a home automobile, their purchasing power is still very limited. But the family that has already bought the home automobile watches, their purchasing the car grade is in charge of looms and check the quality and quantity of the products when concentrated on . Phenomenon that the ine level and level of consumption of this kind of consumer do not match , form a great characteristic of consumer39。 I need the automobile 39。t finish the plan of contracts . A outstanding one to sell mercial city vie for goods that are in great demand sell, confusion to lead to the fact automobile market, Display and have several points mainly: confused. 2. finished products the circuitous it is the floating. sale services without guarantee. 4. the unable to carry out in tactics in host puters the marketing of factories. The returned money is difficult, the bad debt happens while repudiating a debt. In middle period of the 1990s, it changed the confused state that people began to rerecognize automobile market and resolution. The industrial policy of auto industry which the State Council issued was pointed out clearly in 1994: The total output of the automobile should satisfy the more than 90 per cent need of the domestic market in 2020( the first). The country encourages individuals to buy the automobile, and will make the concrete policy in good time according to the change of the market structure of consumption of development of the auto industry ( the 47th). Encourage whether in the world and mode set up sale of goods system and service system after sale by oneself current principle industrial enterprise automobile( the 50th). However, improve situation that form already is than establishing and need more paying, Over the past several years, factory for setting up and implement and unify host puters the marketing systems of tactics make enormous efforts, However, problems do not get settlement pletely yet. At the situation, one joint venture in mon use Shanghai and one39。s market stages s( 1992): The basic characteristic is the lasting depression of market, the profit on sales is reduced, the market petition is violent , Many kinds of marketing methods appear , pay by installments , lease, rent the new way of selling etc to develop rapidly. In middle period of the eighties, there was marketing channel of staterun automobiles in China, Goods and materials and can39。s new status in the international economy pattern, Give and idea bring unprecedented direct, steps the impacts of sex change China No. every. How does the auto industry develop one by one under this kind of situation? And how many states is marketing have been automobile market China? We review the evolution of the Chinese auto industry and Chinese marketing of automobile at first. Chinese auto industry passes the development of more than 40 years, can divide into several stages, There are several kinds of method of segmenting differently at developing stage about the auto industry, but similar basically. Recently, A research of cooperating with German masses to carry on in the State Planning Commission has used this classification. First, the development course of Chinese auto industry The first stage( 1978s past 1953)。s target begins to change too. However, just as we have insufficient understanding of industrial development of automobile, our development of the automobile market is insufficient. In market automobile, we have one to improve process of cognition too. At the beginning of the eighties, people had not realized that the minicar was a piece of extremely promising products, Put forward a lot of queries in developing the minicar, even object to developing the minicar, The minicar is the fastestrising style now. People have not thought of either, the motorcycle is a dark horse, the output occupies the first of the world high, The more unexpected one is, an agricultural vehicle What foreign country does not have, we have, and can be within short a few years, Reac