【正文】 third is puter , furniture , automobile ,etc.. According to investigation result, the purchase desires to the automobile of people are not very strong, will consider buying the automobile only after they have houses. Will it be spring 2020, Chinese auto industry association make one entitled 39。 actual solvency greatly . Under such a situation, do residents go back to buy the car? We finally find resident buy car, but also car have more fine even grades even. A point of survey reports offered according to the research association of market research of the Chinese automobile, urban family at present buy price grade proportion of automobile a heavy one 10~13 ten thousand the train most, that is to say about Xiali of style , accounts for 31%。s marketing is: Quantity is numerous, the organization disperses, and the state is confused. However, as regards Chinese auto industry, it is in many aspects to sell the unit in fund, assets, talent, knowledge, technological resource, user39。 在這一階段，初步形成了以中型載貨汽車為主的汽車工業(yè)和關(guān)聯(lián)產(chǎn)業(yè)的生產(chǎn)體系。 一一汽車生產(chǎn)規(guī)模迅速擴大，產(chǎn)量增長較快。 一一汽車企業(yè)競爭的重點開始轉(zhuǎn)向產(chǎn)品水平、性能和質(zhì)量的競爭。成噸的水泥瀝青不去蓋房子，白白倒在路上，這是典型的溫飽階段思想。但是，正如我們對汽車工業(yè)發(fā)展認(rèn)識不足一樣，我們對汽車市場的發(fā)展也認(rèn)識不足。一個單雙號，將 212 市場的良好勢頭打壓回去，而北京實施的環(huán)保新指標(biāo)，由于沒有更好的事先準(zhǔn)備和協(xié)調(diào)，使銷勢正旺的微車一下冷落下來，而在京郊農(nóng)村，剛剛開始進入微車、 212 階段的農(nóng)民，又只好回到更污染、更耗能，更不安全的農(nóng)車、手拖時代。 第三階段一一買方市場階段 (1992 年 — ): 基本特點是市場持續(xù)低迷，銷售利潤降低，市場競爭劇烈，多種銷售方式出現(xiàn)，分期付款，租賃、租售等新方式迅速發(fā)展。 中國的汽車市場有獨特之處，是先有社會經(jīng)銷商，后有主機廠銷售汽車，中國百姓認(rèn)可和承認(rèn)了這些經(jīng)銷商，但這些經(jīng)銷商和主機廠關(guān)系卻不固 定。 94 年國務(wù)院頒發(fā)的汽車工業(yè)產(chǎn)業(yè)政策明確指出： 2020 年汽車總產(chǎn)量要滿足國內(nèi)市場百分之九十以上的需要 (第一條 )。并發(fā)揮越來越大的作用。而要研究市場需求，首先就得研究市場上消費者的需求。只有在研究汽車消費者需求后，各汽車生產(chǎn)企業(yè)才可以決定“生產(chǎn)何種汽車”，“為誰生產(chǎn)汽車”和“怎樣生產(chǎn)汽車”。 與整個中國經(jīng)濟一樣，汽車工業(yè)尤其是汽車市場營銷，在新世紀(jì)到來之際和在 WT0 面前，也面臨著跟上和追趕世界先進水平的問題。鼓勵汽車工業(yè)企業(yè)按照國際上通行的原則和模式自行建立產(chǎn)品銷售系統(tǒng)和售后服務(wù)系統(tǒng)(第五十條 )。更為突出的是經(jīng)銷商都在搶俏貨賣，造成了汽車市場的混亂，主要表現(xiàn)有幾點： 1．價格混亂。 80 年代后期和 90 年代中期，逐步形成了汽車銷售的幾大體系。于是，汽車工 業(yè)的發(fā)展環(huán)境有望得到根本改善。 80 年代初，人們沒有認(rèn)識到微型車是一個極有前途的產(chǎn)品，對發(fā)展微型車提出很多疑問，甚至反對發(fā)展微型車，現(xiàn)在微型車是增長最快的車型。 中國汽車工業(yè)發(fā)展中的一些挫折，不能不說和這些認(rèn)識有關(guān)，為了糾正這些認(rèn)識，也必然要出付“學(xué)費”。 我們可以看出，在這幾個分類中，在第三階段的后半部，才出現(xiàn)了市場二字。 一一汽車工業(yè)整體技術(shù)水平得到提高。 一一北京、上海、南京、濟南等地的一些汽車修配廠從單一的汽車修理廠發(fā)展為仿制汽車的汽車制造廠。s own position, and seek one39。s purchasing power on the automobile market of our country at present too, though include the loan to consume among them (3), consumer relevant environmental current situation to consume automobile hinder automobile enter factor of family not only the ine level at present, the influence of the relevant environmental factors such as the market supplies with , consumption policy etc. can39。 consumer psychology investigate. Analyse the investigation result, draw the conclusion roughly similar to abovementioned results. Among them , it is up to 70 to answer the proportion that I do not need the automobile now . 3%。s own country of Guangzhou took the brandnew marketing mode new two a of cars 1999, Implement the limited method that acts as agent in the area, choose several limited enterprises every, Each enterprise invests several numerous up to ten million of the great amount of fund, set up the monopolized shop system. Monopolized shop sell one a of cars only, solve who easy to sell who 39。t sell the China vapor trades, electromechanical systems of departments last system at auto industry that transform systematically by automobile fittings( in last system at vapors ). On later stage of the eighties and middle period of the 1990s, formed several great systems of sale of automobile progressively. Generally divide into: main channel: Israel and China39。 Establish the basic stage of Chinese auto industry. At this stage , formed the auto industry relying mainly on mediumsized cargo truck and production system of the related industry tentatively. Will it be July 15 one year, one Vehicle Manufacturing Factory in Changchun of Jilin Province city build, Mark that Chinese auto industry begins to start. Beijings, the motor repair shoppers of place at single an shied automobile repair factory development for modeling the automobile factories of automobile Shanghai, Nanjing, Jinan,etc... Period, build two Vehicle Manufacturing Factory especially the Cultural Revolution, Bee tons and 5 tons of cargo truck production bases, Have also built up a batch of automobiles factories, such as the automobile factory of Shanxi and automobile factory of Sichuan,etc.。s target, in the past public money purchase outstanding situation car in one year, 83 years later, along with the development of urban collective economy, the individual in urban and rural areas, The increase of the specialized household, user39。 vapor of goods and material electromechanical system and Israel and China. Translated result system: The ones that relied mainly on factory of the host puter and set up are own, pool the system. and missions system: Israel39。s economy, auto industry, especially marketing of automobile, When new century will e and in front of 0 WT, face and catch up with and catch up with the problems of advanced international standards too. How to study international advanced experience, especially what one39。 monthly ine level is less than 1500 yuan, namely calculate only 1 annual ine according to monthly ine of 1500 yuan. 80,000 yuan。 It is that the existing style is not abundant enough to put in the reason of the third。 中國汽車工業(yè)經(jīng)過 40 余年的發(fā)展，可以分為若干階段，關(guān)于汽車工業(yè)發(fā)展階段有幾種不同分段方法，但基本相似。 一一汽車工業(yè)開展對外交流和合作，大力引進外資和技術(shù)。 一一汽車工業(yè)重復(fù)建廠、亂上項目的勢 頭得到遏制，規(guī)模經(jīng)濟效益開始呈現(xiàn)。但是，市場的聲音卻很小，汽車工業(yè)確定的發(fā)展目標(biāo)是什么呢 ?翻開第一本《中國汽車工業(yè)年鑒》， 1983 年，饒斌部長代表汽車行業(yè)提出：“汽車工業(yè)總目標(biāo)的核心是：要有一代現(xiàn)代化的換代產(chǎn)品，即是九十年代要生產(chǎn)出八十年代初的產(chǎn)品，在此基礎(chǔ)上實現(xiàn)產(chǎn)量翻番。 87 年又確定了“三大”“三小”轎車生產(chǎn)基地，隨后又增加了“兩微”。 85 年，當(dāng)我們按國務(wù)院指示進行普及型轎車調(diào)研發(fā)展時，很多人都認(rèn)為是異想天開，不可思議，直到92 年，在討論轎車市場時，還有人提出，轎車“大量”進入家庭不可能。 第二階段一一計劃向市場經(jīng)濟轉(zhuǎn)變階段 (1978 年 — 1992 年 )： 這一階段特點是：計劃逐年下降， 92 年降到 15％，市場開始起到?jīng)Q定性作用。 3．部委體系 :以軍轉(zhuǎn)民部委如兵器、航空、航天等為代表的部委體系。 4．主機廠的市場營銷策略無法貫徹執(zhí)行。專賣店 只銷一家車，解決了誰好銷賣誰的問題，先存足貨后供車，解決了回轉(zhuǎn)款難問題，有限專賣店，不能亂炒或亂壓價，分區(qū)經(jīng)銷減少了產(chǎn)品的往返運輸。市場是商品流通和交換的集散地，是聯(lián)結(jié)生產(chǎn)和消費的紐帶。調(diào)查結(jié)構(gòu)按購買的先后順