【正文】
ises to fall, rely mainly on seller39。 The second is the house。s density condition, the seller will form the regional group , There are storage, maintenance, fittings in each group, form many kinds of functions. Based on regional group, form and sell the group nation the regional group , There are storage, maintenance, fittings in each group, form many kinds of functions. Based on regional group, form and sell the group nation idly. supplement system: Sell the unit and some automobiles and repair the conduct to sell and supplement independently smallscaly, Render service for other enterprise and some relation users. developing marketing method: The department store sells the car way, exists as the extension and stand of a regional group. The ebusiness will be bined with the traditional way at first, will influence on its later stage, Still unable to appraise at present. In general, in advancing, change world rapidly, our thought and knowledge improve, In the irreversible economic spring tide, each manufacturing pany should establish and adjust marketing strategy constantly, It chooses and accord with the marketing modes of market scale each sell enterprise want opportunity of getting hold of, Since choose already destiny. At present, a greatest characteristic of enterprise of China39。此后又確定了兩個(gè)微型車生產(chǎn)基地。 造成封車節(jié)油,以鋼定產(chǎn)的思想基礎(chǔ)是對汽車工業(yè)發(fā)展的作用和前景認(rèn)識不足, 80 年代初,有領(lǐng)導(dǎo)就說過:好好的石油不去造化纖作農(nóng)服,白白讓汽車燒了。但是,由于各方面對此認(rèn)識不一,汽車已經(jīng)成為唐僧肉,據(jù)有關(guān)方面統(tǒng)計(jì),汽車有關(guān)稅費(fèi)近幾百項(xiàng),行政性限制也非常之多,如前幾年北京實(shí)行小排量轎車和八座以上客車三環(huán)內(nèi)單雙號限行,但機(jī)關(guān)單位可以申領(lǐng) 通行證,今年,長安街限制兩廂車通行,幸而為時(shí)很短。 5.其他。 目前,中國已經(jīng)開始實(shí)行汽車專賣店制度,分期付款售車也已經(jīng)有了幾年的實(shí)踐。先來看看,目前我國汽車市場上,消費(fèi)者的需求是怎樣的一種狀況。 但是,改善已經(jīng)形成的局面,比始建需要更多的付出,幾年來,各主機(jī)廠為建立能夠?qū)嵤┙y(tǒng)一策略的營銷體系付出了巨大的努力,然而,問題仍未得到徹底解決。一般劃分為 : 1.國營主渠道:以中汽貿(mào)為代表的物資機(jī)電體系和以中汽銷為代表的汽車工業(yè)銷售體系。人們也沒想到,摩托車異軍突起,產(chǎn)量高居世界前茅,更出人 意料的是,農(nóng)用車 —— 外國沒有的,我們有了,并能夠在短短的幾年內(nèi),達(dá)到 200 萬產(chǎn)量。 事實(shí)上,中國汽車工業(yè)認(rèn)識市場是比較晚的。 一一“文化大革命”時(shí)期,重點(diǎn)建設(shè)了第二汽車制造廠,成為 噸和 5 噸載貨汽車生產(chǎn)基地,還建成了陜西汽車制造廠和四川汽車制造廠等一批汽車廠;二是自主開發(fā)并生產(chǎn)出以軍車和礦山用車為主的系列產(chǎn)品。t be ignored. Beijing Evening reporter intercepts and interviews by fixed position 76 automobile consumers, in 81% is it purchase car and is it purchase consumer of car to plan to set about already, have 38% consumer face automobile market that price fluctuate in the state of looking around, cause hold coin is it purchase to wait production of phenomenon. As ask about since they want why does it buy car and at the reason that does not buy , wave reason in primary importance automobile price or too high 。s problem does it cost, deposit foot support the car after the goods first, Have solved the difficult problem of the fund, the limited monopolized shop of turning round, can39。 Second, independent development produces the series of products in order to rely mainly on the fact that need the car . ( 19791993 years) at second stage : The fast developing stage of auto industry. The auto industry exchanges and cooperate to the outside one by one, importing foreign capital energetically and technology. One 1987, the State Council determine accelerate and develop car the development strategies of industry, And determine that three is big, the production base of car three small. Defined two minicar production bases again after this. Automobile production scales expand rapidly, the output increases paratively fast. And determine that three is big, the production base of car three small. Defined two minicar production bases again after this. Automobile production scales expand rapidly, the output increases paratively fast. Product structure is improved obviously one by one. Wholes engineering level of auto industry raise. Stage( so far 1994)s: The auto industry begins to step into steady developing stage. The State Council issued industrial policy of auto industry formally in July of 1994, it was significant to guiding, standardize the Chinese industrial development of automobile. The auto industry founds the factory, messy repeatedly one by one the momentum that the project is on is contained, The economic benefits of the scale begin to present. Product structures improve further. Consumer market of automobile structures the great change takes place. Enterprise of automobile the focal points of petitions begin and turn to products level, performance and the petitions of quality. One implements the consumptive credit system of automobile with paying by instilments and purchase the car at the core at the beginning. We find out of these a piece of classifications, one that is in the third stage latter half of, Have just presented two words of market. In fact, it is the later one that the Chinese auto industry knows the market. Reviews the development of the auto industry, one period after the reform and opening up to the outside world is a piece of important time, At the classification one stage one years of planning mission, China experience and seal train economize on fuel by auto industry, With the fixed output quota of the oil, with the fixed output quota of steel, import the course of waiting for on a large scale, The ones that have experienced and jointly operate with production domesticization have washed and smelting . However, the sound of the market is very small, what is the developing goal that auto industry determines? Opening the first yearbook of Chinese auto industry, in 1983, the rich refined minister proposed on behalf of the automobile trade: The core of the total goal of auto industry is: There should be a generation of modernized regeneration products, namely the products which would produce in the 1990s the beginning of the eighties, Realize on the basis of this that the output doubles. There are not two words of market in this core. Lead to the fact that a car economizes on fuel, it is to have insufficient understanding of function and prospect of the industrial development of automobile with the