【正文】 市場是商品流通和交換的集散地，是聯(lián)結(jié)生產(chǎn)和消費(fèi)的紐帶。 4．主機(jī)廠的市場營銷策略無法貫徹執(zhí)行。 第二階段一一計劃向市場經(jīng)濟(jì)轉(zhuǎn)變階段 (1978 年 — 1992 年 )： 這一階段特點(diǎn)是：計劃逐年下降， 92 年降到 15％，市場開始起到?jīng)Q定性作用。 87 年又確定了“三大”“三小”轎車生產(chǎn)基地，隨后又增加了“兩微”。 一一汽車工業(yè)重復(fù)建廠、亂上項(xiàng)目的勢 頭得到遏制，規(guī)模經(jīng)濟(jì)效益開始呈現(xiàn)。 中國汽車工業(yè)經(jīng)過 40 余年的發(fā)展，可以分為若干階段，關(guān)于汽車工業(yè)發(fā)展階段有幾種不同分段方法，但基本相似。 monthly ine level is less than 1500 yuan, namely calculate only 1 annual ine according to monthly ine of 1500 yuan. 80,000 yuan。 vapor of goods and material electromechanical system and Israel and China. Translated result system: The ones that relied mainly on factory of the host puter and set up are own, pool the system. and missions system: Israel39。 Establish the basic stage of Chinese auto industry. At this stage , formed the auto industry relying mainly on mediumsized cargo truck and production system of the related industry tentatively. Will it be July 15 one year, one Vehicle Manufacturing Factory in Changchun of Jilin Province city build, Mark that Chinese auto industry begins to start. Beijings, the motor repair shoppers of place at single an shied automobile repair factory development for modeling the automobile factories of automobile Shanghai, Nanjing, Jinan,etc... Period, build two Vehicle Manufacturing Factory especially the Cultural Revolution, Bee tons and 5 tons of cargo truck production bases, Have also built up a batch of automobiles factories, such as the automobile factory of Shanxi and automobile factory of Sichuan,etc.。s own country of Guangzhou took the brandnew marketing mode new two a of cars 1999, Implement the limited method that acts as agent in the area, choose several limited enterprises every, Each enterprise invests several numerous up to ten million of the great amount of fund, set up the monopolized shop system. Monopolized shop sell one a of cars only, solve who easy to sell who 39。s purchasing power on the automobile market of our country at present too, though include the loan to consume among them (3), consumer relevant environmental current situation to consume automobile hinder automobile enter factor of family not only the ine level at present, the influence of the relevant environmental factors such as the market supplies with , consumption policy etc. can39。 一一北京、上海、南京、濟(jì)南等地的一些汽車修配廠從單一的汽車修理廠發(fā)展為仿制汽車的汽車制造廠。 我們可以看出，在這幾個分類中，在第三階段的后半部，才出現(xiàn)了市場二字。 80 年代初，人們沒有認(rèn)識到微型車是一個極有前途的產(chǎn)品，對發(fā)展微型車提出很多疑問，甚至反對發(fā)展微型車，現(xiàn)在微型車是增長最快的車型。 80 年代后期和 90 年代中期，逐步形成了汽車銷售的幾大體系。鼓勵汽車工業(yè)企業(yè)按照國際上通行的原則和模式自行建立產(chǎn)品銷售系統(tǒng)和售后服務(wù)系統(tǒng)(第五十條 )。只有在研究汽車消費(fèi)者需求后，各汽車生產(chǎn)企業(yè)才可以決定“生產(chǎn)何種汽車”，“為誰生產(chǎn)汽車”和“怎樣生產(chǎn)汽車”。并發(fā)揮越來越大的作用。 中國的汽車市場有獨(dú)特之處，是先有社會經(jīng)銷商，后有主機(jī)廠銷售汽車，中國百姓認(rèn)可和承認(rèn)了這些經(jīng)銷商，但這些經(jīng)銷商和主機(jī)廠關(guān)系卻不固 定。一個單雙號，將 212 市場的良好勢頭打壓回去，而北京實(shí)施的環(huán)保新指標(biāo)，由于沒有更好的事先準(zhǔn)備和協(xié)調(diào)，使銷勢正旺的微車一下冷落下來，而在京郊農(nóng)村，剛剛開始進(jìn)入微車、 212 階段的農(nóng)民，又只好回到更污染、更耗能，更不安全的農(nóng)車、手拖時代。成噸的水泥瀝青不去蓋房子，白白倒在路上，這是典型的溫飽階段思想。 一一汽車生產(chǎn)規(guī)模迅速擴(kuò)大，產(chǎn)量增長較快。s marketing is: Quantity is numerous, the organization disperses, and the state is confused. However, as regards Chinese auto industry, it is in many aspects to sell the unit in fund, assets, talent, knowledge, technological resource, user39。 The third is puter , furniture , automobile ,etc.. According to investigation result, the purchase desires to the automobile of people are not very strong, will consider buying the automobile only after they have houses. Will it be spring 2020, Chinese auto industry association make one entitled 39。s market overall, An important characteristic is that the sale of automobile bees the high profit trade, the sale of automobile pany emerges in a large amount, Not merely former to have staterun main channel development scale energetic and spread and layout, war industry, agricultural machinery enterprise succeed and transfers to another work and sell train systematically, The individual economy enters the sale of automobile field too. In order to prevent the confusion, have issued automobile having a monopoly in and policy of power of management of car, Standardize the market with the administration means. Stage buyer39。an street limit both sides pass through by train, Very short luckily. A piece of form even numbers, e as a hard blow at to go back the good momentum of 212 markets, and the new index of environmental protection implemented in Beijing, Have good thing plan and coordinate first and make situation of sale prosperous little cold to fall and get off cars, In the countryside of suburb of Beijing, have just begun to enter the little car, the peasants of 212 stages, have to get back to and pollute even more, consume energy even more again, Less safe agricultural car, hand tow era. The gratifying one is, the auto industry faces a new development opportunity, on one hand, The country begins to rectify the unreasonable automobile and have tariff fee strictly, a more main one is to put forward concept and policy of expanding domestic demand, The economist realizes the automobile in looking for the course of prescription of expanding domestic demand, It is neither especially automobile who public money consumed nor an important content. Then, the development environment of the auto industry is hopeful to improve thoroughly. Under this kind of situation, marketing mode will bee the basic content of the tactics of market of each enterprise of automobile trade. We can carry on the division at stage for the automobile market too: Stage plan stage of assigning one by ones( one 1978): The characteristic at this stage is that the products plan to assign strictly, sold in unison by the electromechanical department of goods and material, Production division of automobile production, this enterprise of stage direct marketing automobile. Stage plan stage of transforming into market economy one by ones (will it be one 1992 1978): This stage characteristic is: The plan dropped year by year, dropped to 15% in 1992, the market began to play a decisive role. Besides, though the automobile market r