【正文】 . 11 ，主動協(xié)調(diào) ................................................................................................ 11 （電信校園營銷策劃書） ................................................................... 11 ........................................................................... 11 ............................................................................................ 12 ................................................................................................... 12 ................................................................................................................. 13 （周期） ................................................................................................... 13 .............................................................................................................. 13 ................................................................................................................. 13 ................................................................................................................. 13 ................................................................................................................. 14 ................................................................................................ 14 ................................................................................................ 16 ................................................................................................ 16 ................................................................................................ 16 第四章 績效實施 .............................................................................................................................. 18 .............................................................................................................. 18 .......................................................................................................... 19 第五章 績效考核 .............................................................................................................................. 20 ................................................................................................................. 20 ................................................................................................ 22 .............................................................................. 24 ................................................................................................................. 24 ................................................................................................................. 24 ................................................................................................ 25 ............................................................................................ 25 KPI體系 .............................................................................. 25 MBO的指導作用 ............................................................................................ 26 ............................................................................................ 26 ............................................................................................ 26 第六章 績效反饋 .............................................................................................................................. 27 ................................................................................................ 27 .......................................................................................................... 27 .......................................................................................................... 27 .............................................................................. 27 SMART原則 ............................................................................................ 27 ....................................................................................................... 28 .......................................................................................................... 29 ....................................................................................................... 29 ................................................................................................... 29 ......................................................................................... 29 ................................................................................................................. 30 ..................................................................................... 30 ： ..................................................................................... 31 ..................................................................................................................... 31 .................................................................................. 31 ......................................................................................... 31 ......................................................................................... 32 針對銷售人員的績效改進計劃 .................................................................................. 33 第七章 績效管理的導入（銷售代表培訓計劃） ................................................................................ 34 ............................................................................................................................ 34 ............................................................................................................................ 34 ..................................................................................