【正文】 ...... 8 ............................................................................................................ 9 ................................................................................................................. 10 .......................................................................................................... 10 ................................................................................................................. 10 ................................................................................................................. 11 ， 建立靈活的激勵(lì)營(yíng)銷(xiāo)機(jī)制 ....................................................................... 11 ，主動(dòng)協(xié)調(diào) ................................................................................................ 11 （電信校園營(yíng)銷(xiāo)策劃書(shū)） ................................................................... 11 ........................................................................... 11 ............................................................................................ 12 ................................................................................................... 12 ................................................................................................................. 13 （周期） ................................................................................................... 13 .............................................................................................................. 13 ................................................................................................................. 13 ................................................................................................................. 13 ................................................................................................................. 14 ................................................................................................ 14 ................................................................................................ 16 ................................................................................................ 16 ................................................................................................ 16 第四章 績(jī)效實(shí)施 .............................................................................................................................. 18 .............................................................................................................. 18 .......................................................................................................... 19 第五章 績(jī)效考核 .............................................................................................................................. 20 ................................................................................................................. 20 ................................................................................................ 22 .............................................................................. 24 ................................................................................................................. 24 ................................................................................................................. 24 ................................................................................................ 25 ............................................................................................ 25 KPI體系 .............................................................................. 25 MBO的指導(dǎo)作用 ............................................................................................ 26 ............................................................................................ 26 ............................................................................................ 26 第六章 績(jī)效反饋 .............................................................................................................................. 27 ................................................................................................ 27 .......................................................................................................... 27 .......................................................................................................... 27 .............................................................................. 27 SMART原則 ............................................................................................ 27 ....................................................................................................... 28 .......................................................................................................... 29 ....................................................................................................... 29 ................................................................................................... 29 ......................................................................................... 29 ................................................................................................................. 30 ..................................................................................... 30 ： ..................................................................................... 31 ..................................................................................................................... 31 .................................................................................. 31 .....................................................................