【正文】 ..................................................................................................................... 5 一、企業(yè)發(fā)展戰(zhàn)略的把握 ............................................................................................................................................. 5 二、市場(chǎng)調(diào)查和分析 .................................................................................................................................................... 5 三、市場(chǎng)定位、企劃方向的確認(rèn) .................................................................................................................................. 6 四、與建筑師協(xié)調(diào)溝通產(chǎn) 品規(guī)劃特性 .......................................................................................................................... 6 五、樓盤的標(biāo)識(shí) ............................................................................................................................................................ 6 六、銷售現(xiàn)場(chǎng)和促銷活動(dòng)的場(chǎng)地安排 .......................................................................................................................... 6 七、接待中心主要銷售道具 ......................................................................................................................................... 6 八、樣品屋或?qū)嵠肺莸难b修 ......................................................................................................................................... 6 九、印刷媒體的制作 .................................................................................................................................................... 7 十、報(bào)刊媒體的制作與安排 ......................................................................................................................................... 7 十一、廣告發(fā)布計(jì)劃 .................................................................................................................................................... 7 十二、價(jià)格制定與價(jià)格控制 ......................................................................................................................................... 7 十三、推出時(shí)間計(jì)劃 .................................................................................................................................................... 7 十四、業(yè)務(wù)訓(xùn)練計(jì)劃 .................................................................................................................................................... 7 十五、現(xiàn)場(chǎng)銷售執(zhí)行 .................................................................................................................................................... 7 十六、房屋銷售相關(guān) .................................................................................................................................................... 8 十七、促銷活動(dòng)的主題選擇 ......................................................................................................................................... 8 十八、廣告效果和銷售狀況分析 .................................................................................................................................. 8 十九、銷售總結(jié) ............................................................................................................................................................ 8 《銷售手冊(cè)》目錄 ............................................................................................................................................................. 8 一、批文 ....................................................................................................................................................................... 8 二、銷售資料 ................................................................................................................................................................ 8 三、售房的具體操作程序： ......................................................................................................................................... 9 個(gè) 案銷售培訓(xùn)計(jì)劃 ........................................................................................................................................................... 10 平面設(shè)計(jì)系統(tǒng) ................................................................................................................................................................... 10 一、樓盤標(biāo)志 .............................................................................................................................................................. 10 二、標(biāo)準(zhǔn)字體 .............................................................................................................................................................. 10 目 錄 三、標(biāo)準(zhǔn)色 ................................................................................................................................................................. 11 四、象征圖形 .............................................................................................................................................................. 11 五、組合系統(tǒng) .............................................................................................................................................................. 11 六、 VI應(yīng)用 ................................................................................................................................................................. 11 七、 VI特點(diǎn) ..........................