【正文】 ...........................................................3一、售樓部規(guī)范工作制度 ......................................................................................................3二、售樓人員的行為準(zhǔn)則 ......................................................................................................3三、銷售部組織架構(gòu)及崗位職責(zé) ..........................................................................................5銷售執(zhí)行系統(tǒng) ..............................................................................................................................6一、企業(yè)發(fā)展戰(zhàn)略的把握 ......................................................................................................6二、市場調(diào)查和分析 ..............................................................................................................6三、市場定位、企劃方向的確認(rèn) ..........................................................................................6四、與建筑師協(xié)調(diào)溝通產(chǎn)品規(guī)劃特性 ..................................................................................7五、樓盤的標(biāo)識 ......................................................................................................................7六、銷售現(xiàn)場和促銷活動的場地安排 ..................................................................................7七、接待中心主要銷售道具 ..................................................................................................7八、樣品屋或?qū)嵠肺莸难b修 ..................................................................................................7九、印刷媒體的制作 ..............................................................................................................7 目 錄十、報刊媒體的制作與安排 ..................................................................................................8十一、廣告發(fā)布計劃 ..............................................................................................................8十二、價格制定與價格控制 ..................................................................................................8十三、推出時間計劃 ..............................................................................................................8十四、業(yè)務(wù)訓(xùn)練計劃 ..............................................................................................................8十五、現(xiàn)場銷售執(zhí)行 ..............................................................................................................8十六、房屋銷售相關(guān) ..............................................................................................................9十七、促銷活動的主題選擇 ..................................................................................................9十八、廣告效果和銷售狀況分析 ..........................................................................................9十九、銷售總結(jié) ......................................................................................................................9《銷售手冊》目錄 ......................................................................................................................9一、批文 ..................................................................................................................................9二、銷售資料 ........................................................................................................................10三、售房的具體操作程序： ................................................................................................10個案銷售培訓(xùn)計劃 ....................................................................................................................11平面設(shè)計系統(tǒng) ............................................................................................................................12一、樓盤標(biāo)志 ........................................................................................................................12二、標(biāo)準(zhǔn)字體 ........................................................................................................................12三、標(biāo)準(zhǔn)色 ............................................................................................................................12四、象征圖形 ........................................................................................................................12五、組合系統(tǒng) ........................................................................................................................12六、VI應(yīng)用 ............................................................................................................................12七、VI特點 ............................................................................................................................12廣告執(zhí)行系統(tǒng) ................