【正文】 ..................................................................................................................6二、市場(chǎng)調(diào)查和分析 ...............................................................................................................................................6三、市場(chǎng)定位、企劃方向的確認(rèn) .............................................................................................................................6四、與建筑師協(xié)調(diào)溝通產(chǎn)品規(guī)劃特性 ......................................................................................................................7五、樓盤的標(biāo)識(shí) ......................................................................................................................................................7六、銷售現(xiàn)場(chǎng)和促銷活動(dòng)的場(chǎng)地安排 ......................................................................................................................7七、接待中心主要銷售道具 ....................................................................................................................................7八、樣品屋或?qū)嵠肺莸难b修 ....................................................................................................................................7九、印刷媒體的制作 ...............................................................................................................................................7十、報(bào)刊媒體的制作與安排 ....................................................................................................................................8十一、廣告發(fā)布計(jì)劃 ...............................................................................................................................................8十二、價(jià)格制定與價(jià)格控制 ....................................................................................................................................8十三、推出時(shí)間計(jì)劃 ...............................................................................................................................................8十四、業(yè)務(wù)訓(xùn)練計(jì)劃 ...............................................................................................................................................8十五、現(xiàn)場(chǎng)銷售執(zhí)行 ...............................................................................................................................................8 目 錄十六、房屋銷售相關(guān) ...............................................................................................................................................9十七、促銷活動(dòng)的主題選擇 ....................................................................................................................................9十八、廣告效果和銷售狀況分析 .............................................................................................................................9十九、銷售總結(jié) ......................................................................................................................................................9《銷售手冊(cè)》目錄 ........................................................................................................................................................9一、批文 .................................................................................................................................................................9二、銷售資料 ........................................................................................................................................................10三、售房的具體操作程序： ..................................................................................................................................10個(gè)案銷售培訓(xùn)計(jì)劃 ......................................................................................................................................................11平面設(shè)計(jì)系統(tǒng) .............................................................................................................................................................12一、樓盤標(biāo)志 ........................................................................................................................................................12二、標(biāo)準(zhǔn)字體 ........................................................................................................................................................12三、標(biāo)準(zhǔn)色 ............................................................................................................................................................12四、象征圖形 ........................................................................................................................................................12五、組合系統(tǒng) ........................................................................................................................................................12六、VI應(yīng)用 .........................................................................................................................................................