【正文】 ...6一、企業(yè)發(fā)展戰(zhàn)略的把握 ........................................................................................................................................6二、市場調(diào)查和分析 ...............................................................................................................................................6三、市場定位、企劃方向的確認 .............................................................................................................................6四、與建筑師協(xié)調(diào)溝通產(chǎn)品規(guī)劃特性 ......................................................................................................................7五、樓盤的標識 ......................................................................................................................................................7六、銷售現(xiàn)場和促銷活動的場地安排 ......................................................................................................................7七、接待中心主要銷售道具 ....................................................................................................................................7八、樣品屋或?qū)嵠肺莸难b修 ....................................................................................................................................7九、印刷媒體的制作 ...............................................................................................................................................7十、報刊媒體的制作與安排 ....................................................................................................................................8十一、廣告發(fā)布計劃 ...............................................................................................................................................8十二、價格制定與價格控制 ....................................................................................................................................8十三、推出時間計劃 ...............................................................................................................................................8十四、業(yè)務訓練計劃 ...............................................................................................................................................8十五、現(xiàn)場銷售執(zhí)行 ...............................................................................................................................................8十六、房屋銷售相關 ...............................................................................................................................................9十七、促銷活動的主題選擇 ....................................................................................................................................9十八、廣告效果和銷售狀況分析 .............................................................................................................................9十九、銷售總結(jié) ......................................................................................................................................................9《銷售手冊》目錄 ........................................................................................................................................................9一、批文 .................................................................................................................................................................9二、銷售資料 ........................................................................................................................................................10三、售房的具體操作程序： ..................................................................................................................................10個案銷售培訓計劃 ......................................................................................................................................................11平面設計系統(tǒng) .............................................................................................................................................................12一、樓盤標志 ........................................................................................................................................................12二、標準字體 ........................................................................................................................................................12三、標準色 ............................................................................................................................................................12 目 錄2 / 18四、象征圖形 ........................................................................................................................................................12五、組合系統(tǒng) ........................................................................................................................................................12六、VI應用 ..............................................................................................................................