【正文】 of high quality always earn the longlasting high price. Chinese painting and calligraphy is still the pillar of the market. However, the overall sales rate has dropped slightly, which reflects the demand for the ordinary auction goods has weakened,” said the president of China Guardian’s Hu Yanyan. Besides, the entry of new buyers also makes certain changes to the direction of purchasing. In a word, the overall market trend is very unpredictable. Although China Guardian 2015 Spring Auctions has achieved remarkable results, it does not mean that the market has walked out of the predicament. We still have to wait for the big economic boom to invigorate the art market.” Even so, the hot pursuit of some special items appeared this spring. A special session of China Guardian Spring Auctions titled “Fine Gilt—Bronze Buddhist Images” achieved a great deal with total sales volume of million yuan and 92 percent sale rate. The 5th Shamar Rinpoche Statue from 1617th century of Tibet was sold for million yuan. The Beijing Chengxuan Auctions featured almost 2,800 items of coins and stamps in three sessions with good sale rate. The Huachen Auctions also set a special session of photographs under the condition of largescale decline of auction sessions. There was a palpable dull thud of disappointment that acpanied the return of the imperial entourage of Zhen Huan to her homeland. It followed a couple years of hushed excitement as Chinese fans were fed tidbits about their proud concubine who was supposed to conquer the high ground of the North American market. Zhen Huan is, of course, the title character of The Legend of Zhen Huan, a 2011 television series that swept China off its feet and later took other Asian countries by storm. Two years ago, it was reported that HBO, a premium cable service headquartered in the United States, was going to air it in North America after some modification. Now, a condensed version that provides English subtitles but no dubbing has finally been made available on Netflix for online streaming. This version, highly anticipated as a milestone in China39。s Poly Theater. Their show, titled Ulan Muqir on the Grassland, depicted the history and development of the art troupe. Being from the region allowed me to embrace the culture of Inner Mongolia and being a member of the troupe showed me where I belonged, Nasun, the art troupe39。s performers of the troupe still tour the region39。t have a formal stage. The audience just sat on the grass. Usually, the performances became a big party with local people joining in. For him, the rewarding part about touring isn39。80s. We sat on the back of pickup trucks for hours. The sky was blue, and we couldn39。s Shaanxi province pass through a stop on the ancient Silk Road, Gansu39。余小平，[M].北京：航空航天大學(xué)出版社，2007[8]、實(shí)驗(yàn)、測(cè)試[M].雷旭，2003[5]：武漢理工大學(xué)，2003[3]參考文獻(xiàn)[1]結(jié)論通過(guò)這次的論文了解到報(bào)警產(chǎn)品在國(guó)內(nèi)安防行業(yè)當(dāng)中是必不可少的，尤其是在家庭，用到防盜報(bào)警的特別多，而太陽(yáng)能全無(wú)線家用報(bào)警產(chǎn)品應(yīng)該是首選，它不僅在安裝的時(shí)候起到了一個(gè)簡(jiǎn)單，方便，環(huán)保，而且更多的是它能起到防誤報(bào)，防干攏，耗電功率小，適合在各種環(huán)境下安裝，安裝好以后，不需要以線路多而影響到家庭美觀的作用。推出公益安防演示，提高品牌形象。派人去產(chǎn)品功能介紹的傳單。在寧波電視臺(tái)做電視廣告，給消費(fèi)者直觀的視覺(jué)接觸。 ④不定期的配合階段性的促銷(xiāo)活動(dòng)，掌握適當(dāng)時(shí)機(jī)，及時(shí)、靈活的進(jìn)行，如重大節(jié)假日，公司有紀(jì)念意義的活動(dòng)等。 ②長(zhǎng)期化：廣告宣傳商品個(gè)性不宜變來(lái)變?nèi)?，變多功能了，消費(fèi)者會(huì)不認(rèn)識(shí)商品，反而使老主顧也覺(jué)得陌生，所以，在一定時(shí)段上應(yīng)推出一致的廣告宣傳。（六）目體行動(dòng)安排公司營(yíng)銷(xiāo)方案（一）渠道介紹在產(chǎn)品導(dǎo)入期時(shí)：在公司下面的經(jīng)銷(xiāo)店，設(shè)立體驗(yàn)專(zhuān)區(qū)。 人員推銷(xiāo)：把太陽(yáng)能全無(wú)線紅外探測(cè)器擺在經(jīng)銷(xiāo)商、批發(fā)商等運(yùn)營(yíng)店里展銷(xiāo)；培訓(xùn)專(zhuān)業(yè)人員進(jìn)入小區(qū)進(jìn)行宣傳和銷(xiāo)售。（五）促銷(xiāo)策略促銷(xiāo)時(shí)企業(yè)通過(guò)人員和非人員的方式，溝通企業(yè)與消費(fèi)者之間的信息，引發(fā)、刺激消費(fèi)者的購(gòu)買(mǎi)欲望，使其產(chǎn)生購(gòu)買(mǎi)行為的活動(dòng)。（四）價(jià)格策略由于太陽(yáng)能全無(wú)線紅外探測(cè)器是全新產(chǎn)品，銷(xiāo)售渠道眾多。（三）銷(xiāo)售渠道銷(xiāo)售渠道是指促使某種產(chǎn)品和服務(wù)順利地經(jīng)由市場(chǎng)交換過(guò)程轉(zhuǎn)移給消費(fèi)者消費(fèi)使用的一整套相互依存的組織。所以，提高產(chǎn)品的服務(wù)質(zhì)量，對(duì)于產(chǎn)品進(jìn)入市場(chǎng)也是很關(guān)鍵的。以低價(jià)格高促銷(xiāo)費(fèi)用迅速打入市場(chǎng)，以先發(fā)制人的優(yōu)勢(shì)占領(lǐng)市場(chǎng)。該時(shí)期市場(chǎng)銷(xiāo)售量比較小，而單位產(chǎn)品成本比較高，尚未建立理想的營(yíng)銷(xiāo)渠道和高效的分配模式，價(jià)格決策難以確立，從而可能導(dǎo)致利潤(rùn)較少，甚至出現(xiàn)經(jīng)營(yíng)虧損，企業(yè)承擔(dān)的風(fēng)險(xiǎn)較大。2產(chǎn)品組合：指企業(yè)提供給市場(chǎng)的全部產(chǎn)品線和產(chǎn)品項(xiàng)目的組合或結(jié)構(gòu)寧波恒博通訊設(shè)備有限公司與全國(guó)許許多多的公司有過(guò)合作，可以把太陽(yáng)能全無(wú)紅外報(bào)警系統(tǒng)和聯(lián)動(dòng)模塊，網(wǎng)絡(luò)模塊，信號(hào)轉(zhuǎn)接器，信號(hào)轉(zhuǎn)發(fā)器，調(diào)頻接收頭組合成一套餐進(jìn)行組合銷(xiāo)售。潛在產(chǎn)品：開(kāi)辟新的報(bào)警安防領(lǐng)域。 外延產(chǎn)品：顧客購(gòu)買(mǎi)形式產(chǎn)品時(shí)附帶獲得的各種利益的總和。如：店內(nèi)裝飾、產(chǎn)品包裝、員工服務(wù)態(tài)度等。（二）產(chǎn)品策略產(chǎn)品概念：核心產(chǎn)品：寧波恒博太陽(yáng)能紅外探測(cè)器采用的時(shí)太陽(yáng)能弱光型（燈光與室內(nèi)光）供電，信號(hào)采用的是433調(diào)頻+跳頻的一個(gè)技術(shù)。以中高層消費(fèi)群體為產(chǎn)品的營(yíng)銷(xiāo)重點(diǎn)。同時(shí)，對(duì)于同行業(yè)來(lái)講，寧波也是一個(gè)潛在市場(chǎng)，其競(jìng)爭(zhēng)對(duì)手也會(huì)試圖進(jìn)入寧波市場(chǎng)，這也給恒博未來(lái)帶來(lái)威脅。寧波市居民的防盜意識(shí)還不是很強(qiáng)，自己沒(méi)吃虧，總是抱有僥幸心理，這對(duì)恒博的報(bào)警產(chǎn)品的銷(xiāo)售產(chǎn)生很大的困擾。（四）威脅消費(fèi)者對(duì)此有些擔(dān)心。我們可以從現(xiàn)在起推廣產(chǎn)品。家庭和商鋪也只是裝有簡(jiǎn)單的防盜門(mén)、防盜網(wǎng)。（三）機(jī)會(huì)市場(chǎng)廣闊、競(jìng)爭(zhēng)很少。這也是構(gòu)成了寧波安防系統(tǒng)市場(chǎng)開(kāi)拓的劣勢(shì)。本地的人均收入也不算太高，初次定價(jià)會(huì)有很大問(wèn)題，產(chǎn)品