理解戰(zhàn)略環(huán)境：內部分析-文庫吧資料
2024-10-22 14:49本頁面
【正文】 riptions and job specifications clear? 你是怎樣衡量管理效率的？工作描述和規(guī)范是否清晰？ ? Is employee morale high? 雇員士氣是否高昂？ Internal Assessment Business Functions 內部分析 企業(yè)職能 Marketing 營銷 ? Customer analysis 客戶分析 ? Selling products/services 銷售產(chǎn)品 /服務 ? Product and service planning 產(chǎn)品和服務計劃 ? Pricing 定價 ? Distribution 分銷 ? Marketing research 市場調研 ? Opportunity analysis 機會分析 Internal Assessment Business Functions 內部分析 企業(yè)職能 Marketing Audit Checklist營銷分析檢查清單 ? Are markets segmented effectively?市場是否有效細分？ ? Is the anization positioned well among petitors? 在競爭者之間組織定位是否明確？ ? Is the market share increasing? 市場份額是否在增加？ ? Are present channels of distribution reliable and cost effective? 目前分銷渠道是否可靠？有成本效率么？ ? Is there an effective sales force? 是否擁有有效銷售力量？ ? Again, how do you measure it? 另外，你怎樣衡量這些？ Internal Assessment Business Functions 內部分析 企業(yè)職能 Marketing Audit Checklist營銷分析檢查清單 ? Is there market research?有市場調研么？ ? Are product quality and customer service good? 產(chǎn)品質量和客戶服務好不好？ ? Are products/services priced appropriately? 產(chǎn)品 /服務定價是否合適？ ? Is there an effective promotion, advertising, and publicity strategy? 是否有有效的促銷、廣告和公關戰(zhàn)略？ Internal Assessment Business Functions 內部分析 企業(yè)職能 Marketing Audit Checklist 營銷分析檢查清單 ? Are marketing planning and budgeting effective? 營銷計劃和預算是否有效？ ? Do marketing managers have adequate experience and training?營銷經(jīng)理有足夠的經(jīng)驗和培訓么？ Internal Assessment Business Functions 內部分析 企業(yè)職能 Finance/Accounting 財務 /會計 ? Investment decision (Capital budgeting) 投資決策（資本預算） ? Financing decision 融資決策 ? Dividend decision 股利決策 Internal Assessment Business Functions 內部分析 企業(yè)職能 Finance/Accounting Audit Checklist 財務 /會計分析檢查清單 ? Can the business raise shortterm capital? 企業(yè)是否能夠籌集短期資本？ ? Can the business raise longterm capital? 企業(yè)是否能夠籌集長期資本？ ? Does the business have sufficient working capital? 企業(yè)是否擁有足夠的營運資本？ ? Are budgeting procedures effective? 預算過程是否有效？ ? Are the accounting tools satisfactory? 會計工具是否滿意？ Internal Assessment Business Functions 內部分析 企業(yè)職能 Finance/Accounting Audit Checklist 財務 /會計分析檢查清單 ? Are dividend payout policies reasonable? 股利支付政策是否
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