【正文】 propositions for further research. LITERATURE REVIEW Spatiotemporal Mobility and LocationBased Marketing Tourism is highly associated with spatiotemporal movement。 Francis Group, LLC ISSN: 10548408 print / 15407306 online DOI: ABSTRACT. A stimulusresponse model of locationbased social work marketing is conceptualized based on an exploratory investigation. Locationbased social work applications are capable of generating marketing stimuli from merchant, petitionbased, and connectionbased rewards resulted from relevance and connectivity. Depending on consumption situations, consumer characteristics, and social work structure, these rewards lead to actual behavior that manifests in variety behavior (., patronage to new places) and loyalty behavior (., increased frequency of patronage to familiar places). This behavior implies changes in patterns of mobility, making this marketing approach particularly relevant for tourism and hospitality businesses. Managerial implications and remendations for further studies are provided. KEYWORDS. Social gaming, social work, locationbased marketing INTRODUCTION Social media and mobile technology have bee important platforms for people’s daily experiences. As people are ever more mobile for work and leisure, they increasingly share information and connect with their social work using mobile devices. Social media facilitate the processes of munication and group formation in various social contexts. Mobile technology enables these connected experiences to be pervasive and immediate. In addition, the development in geographic information systems allows social work platform on mobile devices to bee contextaware, making it possible to obtain and share realtime, contextual information for various decisionmaking processes associated with social and general consumption experiences. Most recently, mobile phone applications integrating social gaming and locationbased technology—such as Foursquare, Gowalla, and SCVNGR—have emerged. These applications encourage the consumption of places (., dining at local restaurants, shopping at local stores, visiting local salons) by broadcasting relevant social and expert remendations and offering special rewards for certain acplishments and/or task fulfillment. This development has led to the growing interest in locationbased social work (LSN) marketing and the recognition of its importance for local businesses, particularly in tourism and 16 hospitality. Tourism destinations and hospitality firms have started leveraging such media for their promotion. For example, the City of Chicago (. ExploreChicago) and the State of Pennsylvania (., VisitPA) in the United States are partnering with Foursquare, encouraging visitors to uncover the history and culture of the areas and unlock special badges associated with the city and state’s lifestyle (Van Grove, 2021a, 2021b). Disney Parks teams up with Gowallato create a branded destination for parkgoers to explore Walt Disney World and Disneyland Resorts (Rao, 2021). These marketing initiatives were developed based on the idea that locationbased social work applications enable tourism destinations to capitalize on the coupling of travelers’ motivation and their enthusiasm for participating in the game to suggest and encourage consumption behavior. Further, the use of such applications also allows tourism destinations to continuously monitor and dynamically respond to visitors’ behavior with customized services and offerings. As this approach to tourism marketing is considered new and considering the investment needed for these initiatives, the issue of assessing the effectiveness of this marketing approach bees important to explore. To date, despite the surge of interest on how to measure the results of social media marketing, studies on this particular area are still scant (see Parent, Plangger, amp。 Tourism Marketing, 29:205–220, 2021 Copyright 169。舍基 .Here Comes Everybody—— The Power Of Organizing Without Organizations 未來是濕的 —— 無組織的組織力量 [M].胡泳 ,沈滿琳 譯 .中國人民大學(xué)出版社 ,2021 [4] 陳雅靜 . 微信 , 還能紅多久 ?—— 以經(jīng)濟學(xué) SWOT 理論分析微信 [J]. 新聞知識 , 2021 (6): 8384. [5] 陸靜雨 . 微信 , 把精準(zhǔn)營銷照進現(xiàn)實 [J]. 銷售與市場 , 2021 (31): 9294. [6] 潘越飛 .我們想放棄微信了！ [N].錢江晚報 ,2021 [7] 梁健航 . 微信營銷五宗罪 [J]. 生活用紙 , 2021 (3): 2629. [8] 葛琪明 . 我國中小企業(yè)的現(xiàn)狀與發(fā)展對策 [J]. 市場周刊 , 2021, 3. [9] 劉文洋 , 壽莉 . 中小企業(yè)營銷現(xiàn)狀分析 [J]. 科技信息 , 2021 (31): 139139. [10] 解析微信營銷的五種模式 [J]. 互聯(lián)網(wǎng)周刊 (34): 5051. [11] 馮海超 . 微信營銷驟然爆發(fā) , 含金量幾何 ?[J]. 互聯(lián)網(wǎng)周刊 (17): 4651. [12][14] 張爾煦 .微信推廣的病毒性營銷分析 [J].新聞傳播 , 2021, 6: 164. [13] Alt R, 214。在后續(xù)的研究中，可以對更多的中小企業(yè)微信營銷進行可行性分析，適當(dāng)做些問卷調(diào)查及訪談，進行嚴謹?shù)臄?shù)據(jù)分析及模型推導(dǎo)，增加研究成果的真實性及可靠性，給中小企業(yè)微信營銷提供更多的啟示。通過對這一案例的深入分析，發(fā)現(xiàn)中小企業(yè)目前在微信營銷上的存在的不足之處，提出關(guān)于中小企業(yè)微 信營銷的建議，為中小企業(yè)的微信營銷提供借鑒意義及啟示。只有合理的利用微信營銷，選擇適合企業(yè)特點的營銷模式及營銷方式，精準(zhǔn)定位，提供高質(zhì)量、高滿意度的客戶服務(wù)，才能增強企業(yè)營銷效果，增加中小企業(yè)收益。然而，微信營銷 發(fā)展到現(xiàn)在還存在著很多不足，需要中小企業(yè)進行不斷完善。 七、結(jié)束語 （一）結(jié)論 本文通過對微信及中小企業(yè)微信營銷相關(guān)內(nèi)容進行文獻查閱及經(jīng)典案例分析，概述了微信的概況、微信營銷的特點及優(yōu)勢，了解中小企業(yè)目前微信營銷的狀況及存在的問題，在此基礎(chǔ)上對中小企業(yè)微信營銷做出相應(yīng)的建議。對于用戶提出的相對復(fù)雜的問題，進行及時的人工回復(fù)。 ，客戶和企業(yè)可以隨時進行交流互動，這就要求企業(yè)的微信客服具有良好的可親性 [15]，及時回復(fù)用戶的詢問，自動回復(fù)和人工回復(fù)相結(jié)合。提高微信客戶服務(wù)質(zhì)量具體的方法有一下幾種： LOGO，填寫企業(yè)的相關(guān)信息，做好企業(yè)的相關(guān)介紹，讓用戶能夠全面了解企業(yè)的信息。另一方面，顧客在實體店消費時，利用會員卡或其他活動情況，鼓勵實體店顧客關(guān)注微信公眾平臺。線下活動能夠在一定程度上增強企業(yè)的信譽度，充分發(fā)揮微信營銷的作用。另外，在進行信息推送時，可根據(jù)用 戶主要使用的微信功能（見圖 4），利用這一功能進行推送，適應(yīng)用戶的使用習(xí)慣。事實上，中小企業(yè)只有加大宣傳力度，才能夠改變這一狀況，促進企業(yè)的效益。產(chǎn)品品牌獲得傳播后，及時、定時進行產(chǎn)品品牌的維護。然后注冊公眾賬號，提高中小企業(yè)的影響力及信譽度。 （二）塑造品牌，主動傳播 中小企業(yè)在利用微信進行企業(yè)和產(chǎn)品營銷的過程中，要注重運用品牌策略，打造自己獨特的品牌，積極主動傳播和維護產(chǎn)品品牌，讓產(chǎn)品信息從“焦點”變?yōu)椤坝洃淈c”，進而產(chǎn)生“賣點” [14]。 另一方面，中小企業(yè)要明 確，微信營銷只是作為一種手段，其最終目的在于擴大知名度， 12 增加企業(yè)的影響力，最終提高企業(yè)效益。在分析了目前中小企業(yè)微信營銷的現(xiàn)狀及存在的問題后，本文對中小企業(yè)微信營銷提出了以下建議： （一）精準(zhǔn)定位，明確目的 中小企業(yè)要明確自己的劣勢，與大企業(yè)相比較，中小企業(yè)在資金、品牌、影響力等各個方面都無法與之相較量。簡單的信息推送容易讓客戶產(chǎn)生視覺疲倦，最終取消關(guān)注?？图彝翗桥疵拙圃谖⑿派线M行信息推送時，只從糯米酒的釀造、功效等內(nèi)容著手，內(nèi)容顯得過于單調(diào)。 （三） 客家土樓糯米酒微信營銷存在的問題 戶服務(wù)薄弱 客家土樓糯米酒在微信上只提供基本的品牌名稱查詢、“月子酒”微信訂單接收、訂單查詢等服務(wù)，提供的服務(wù)顯得單調(diào)，無法通過微信滿足客戶從售前、售中、售后對產(chǎn)品信息的全面了解。 另一方面，糯米酒先生不定期的組織客戶體