【正文】 s up with Gowallato create a branded destination for parkgoers to explore Walt Disney World and Disneyland Resorts (Rao, 2021). These marketing initiatives were developed based on the idea that locationbased social work applications enable tourism destinations to capitalize on the coupling of travelers’ motivation and their enthusiasm for participating in the game to suggest and encourage consumption behavior. Further, the use of such applications also allows tourism destinations to continuously monitor and dynamically respond to visitors’ behavior with customized services and offerings. As this approach to tourism marketing is considered new and considering the investment needed for these initiatives, the issue of assessing the effectiveness of this marketing approach bees important to explore. To date, despite the surge of interest on how to measure the results of social media marketing, studies on this particular area are still scant (see Parent, Plangger, amp。 Arrowsmith, 2021). In an attempt to integrate tourism with other forms of mobility, Hall (2021, 2021) represents tourism as a leisure ponent of the mobility continuum that stretches between muting and migrating (Hall, 2021). Hence, tourism is seen as a form of temporary mobility characterized by social encounters and patterns of consumption of the attributable ponents of tourism destinations. Most studies on tourists’ spatiotemporal movements focus their attention on tourism itinerary models (Lue, Crompton, amp。 Oppermann, 1995), proposing different patterns of touring in relation to travel routes or paths, as well as number and ordering of stops along the paths. These models imply two ponents, 17 destination and transit ponents, that make up the total attractiveness of a tourist destination for destination choice consideration. Consequently, destination marketing munication mainly focuses on conveying the totality of destination attractiveness to potential tourists (., why a destination is worth visiting) pared to its petitive sets. While this is important, it is argued that marketing initiatives that direct persuasive remendations leading to new, creative encounters with the physical and sociocultural characteristics of the destination that enrich the overall tourism experiences (., how to get more out of a visit) can be more powerful in influencing tourist behavior on site. Today, voluminous information tied to geographic locations is being more and more accessible. Using this information, destination marketers are able to tap into microsegments of tourists’ consumption and activities by offering remendations relevant to space and time that might shape, change, or alter tourists’ spatiotemporal movement at the destination (., en route and on site travel decisions). The advancement in mobile technology since the last decade, specifically in mobile data works and global positioning system (GPS), makes it possible to extract knowledge from an expert system to generate ubiquitous remendations for tourists on the move (see Gretzel, 2021。 Hopper, 1997). Other characteristics have been added to this definition. Some of these characterize the users (., seasons, temperature, level of interest, emotional state, etc.。 Salber, 2021。 Tuzhilin (2021) identify three dimensions of contextual information necessary to deliver consumer experiences in marketing and management: spatial (where), temporal (when), and technological (how). These dimensions of contextual information are utilized within the LSN platform on mobile phones to suggest context relevant consumption that shapes mobility. Social Network Marketing The role of social interactions in influencing individual decision making is a topic of interest for travel decision literature in recent years (Wilton, P225。 Ajzen, 1975) and its extension, theory of planned behavior (TPB。 Batti amp。 Lilien, 2021). The approach of viral marketing suggests that marketers can leverage the power of interpersonal works to promote their products and services, transforming the munication works into influence works. The sociological research on social influence identifies two distinct processes that lead to contagion: (a) munication, when people use others with whom they are directly tied as their frame of reference, and (b) parison, when people use others they feel similar to as their frame of reference (Leenders, 2021). Communication implies direct contacts between people and their influencers. Indeed, work research suggests that consumers with equivalent positions in social works typically have similar brand preferences (Lee et al., 2021。 Reing。 Seidman, 1984。 Lilien, 2021), influencing the behavior of many others. Hence, the social media have the ability to significantly impact a firm’s reputation, sales, and even survival (Kietzmann, Hermkens, McCarthy, amp。 Noseworthy, 2021). According to the social work theory (., the study of how the social structure of relationships around a person or anization affects behavior。 Scott, 2021). Hill, Rand, Nowak, and Christakis (2021) affirm that social works determine interactions and influence the spread of diseases, ideas, and behavior. At the microlevel, Leenders (2021) argues that people are appropriately taking into account the opinions and behaviors displayed by significant others, bined with the considerations of other constraints and opportunities, to establish their own opinion and behavior. He labeled this process ―contagion‖ (Leenders, 2021) or social influence. In 18 fact, subjective norms is believed to be an important construct that influences people’s intention to adopt a behavior in the widely applied theory of reasoned action (TRA。 Morse, 1997) and the others point toward the interaction between the users and the applications (Rodden, Cheverest, Davies, amp。 Chen, 1997。 Martin, Alzua, amp。 Mings amp。