美國豐田汽車讀后感-資料下載頁
2025-09-19 15:03本頁面
【正文】 portedthatsincejanuary28，thetianjinfawtoyotarecallmarch19，2009tojanuary25，2010productionof75，toyotahasbeenintheunitedstates，europe，therecall，therecallofmorethan8milliontotal。whileothersaccordingtothemedia，，hundredsofcarsintherecallofbehaviorobviouslywillhaveadirectimpactontoyota39。sbrandreputationintheeyesoftheworld39。susers，so，toyotarecallvehiclesinquestiondoasolidjobwork，mustbepromptlythroughthemediaandothereffectivemeanstomunicatewiththemajorityofgenuineusers，withthegreatestpotentialtomaintainthegoodreputationofthetoyotabrand.. 危機應對策略方法中的真誠坦率，還是要快速決策。當然還有很多的辦法，信息溝通中，我們還有很多的思路 因此公司必須當機立斷，快速反應，果決行動，與媒體和公眾進行溝通。從而迅速控制事態(tài)，否則會擴大突發(fā)危機的范圍 而應該主動與新聞媒介聯(lián)系，盡快與公眾溝通，說明事實真相，促使雙方互相理解，消除疑慮與不安。panymustdecideonthespot，fastreaction，fruittakeaction，untilmediaandthepublicgoon，otherwisewillexpandandhappensuddenlytherangeofthecrisisbutshouldcontactnewsmediavoluntarily，municatewiththepublicassoonaspossible，explainthetruthofthematter，impelbothsidestounderstandeachother，（shoulderthematter惠普此次危機公關反應過慢，錯過了解決問題的最佳時機hp39。sresponsetothepublicrelationcrisiswastooslow，andmissedthebestopportunitytosolvetheproblemhp39。sresponsetothepublicrelationcrisiswastooslowandmissedthebestopportunitytosolvetheproblem. 該方案沒有提到召回處理，與消費者提出的要求有不小的距離。theirprogramdidnotmentiontherecallprocessing，andthiscouldnotmeetwithconsumers’，andconsumerrequestsarenotasmalldistance therefore，paniesmustmakeapromptdecision，rapidresponse，anddecisiveaction，otherwiseitwillexpandthescopeofsuddencrisisthemediashouldtaketheinitiativetocontact，municatewiththepublicassoonaspossible，explainthefactstopromotemutualunderstandingandtheavoidanceofdoubtandanxiety analysisofhp39。，，39。sresponsetothepublicrelationcrisiswastooslow，andthiscouldnotmeetwithconsumers’demands. 第18頁 共18頁
環(huán)評公示相關推薦
鄂ICP備17016276號-1