某汽車公司以客戶為尊管理策略-資料下載頁
2025-01-02 15:54本頁面
【正文】 citement attributes 31 Advertising Guidelines ?“ Zest for Life” shapes Ford’s attitude to life: ?Energetic ?Passionate ?Optimistic ?Fresh 32 Advertising Guidelines ? Ford’s advertising carries the tonality of : ?Fun ?Smart ?Humorous ?Western 33 Video 34 Owners Programs ? NBX: Stunning offroad experience for SUV owners ? FDA: Thrilling driving dynamics experience for car fans 35 Video 36 Internal Belief ? TOC NFL press conference to announce the new brand vision “Zest for Life” to press ? Full scale employee kickoff ceremony to reinforce the internal belief ? Departmental actions to realize the new brand vision 37 Video/Photos 38 Project Adventure Training 39 Zest for Life Employee Moral Boosting 40 Zest for Life – Aerobic Programs 41 Achievements ? Brand munication ? The most recognized TV mercials in motor industry – Gold Model ? The most talkabout consumer immersion activities ? Business success ? Metrostar breaks Cefiro myth ? Escape sales rocket high, No 1 SUV ? RS fires up the driving passion ? Ford Lio Ho sales performance back to 3 ? “Best Employer Award” 42 Q and A 43
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