某汽車公司以客戶為尊管理策略(參考版)
2025-01-04 15:54本頁(yè)面
【正文】 福特六和汽車公司 總裁 沈英銓 以客為尊 Consumer Headset 1 Build Strong Brands Through Consumer Insight 2 Objective Understand Importance Of Consumer Insight And Brand Building To Your Business 3 Vision Being The World’s Leading Consumer Company 4 A consumer is someone who has the potential to buy our product What is the difference between a customer and a consumer A customer is someone who is already buying our products 5 What is a consumer pany? An enterprise that is continuously gathering unfiltered consumer insights worldwide to : ?Connect with potential customers ?Translate consumer needs into petitive advantage ?Build sustained relationships ?Manage portfolio of brands ?Grow shareholder value 6 Customer / Products Quadrant 7 Portfolio Approach To Managing The Business 8 What Does Transformation Mean? Move from an internal To an external consumer and shareholder focus From bureaucratic Bee more nimble and entrepreneurial From manufacture driven To think from a consumer perspective 9 What Does Transformation Mean? From focus on cost of production To focus on the cost of ownership From asset in
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