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e a very tight schedule.這兩份樣本總體上都達(dá)到了項(xiàng)目設(shè)計(jì)的要求。第一份對(duì)項(xiàng)目預(yù)計(jì)進(jìn)程做了較詳細(xì)的描述,第二份的SWOT分析比較詳細(xì)。如果導(dǎo)師能結(jié)合這兩份報(bào)告的優(yōu)點(diǎn)來(lái)對(duì)學(xué)生作有針對(duì)性的指導(dǎo),就可以達(dá)到更好的效果,使學(xué)生的設(shè)計(jì)在內(nèi)容和文字上都達(dá)到課程的要求。注:本文中所使用的學(xué)生作業(yè)樣本由江蘇電大和浙江電大提供,特此鳴謝。對(duì)樣本的修改建議僅供參考,不作為對(duì)樣本的評(píng)價(jià)及對(duì)作者的成績(jī)?cè)u(píng)定,故學(xué)生作業(yè)樣本未署名。學(xué)生作業(yè)原稿: A final ReportIntroductionSnow Fall, a privately owned restaurant on the Fifth Street, mainly carries fast foods, snacks, mon dishes, prepared raw dishes, and beverages. It is now the only decent restaurant in Jin Garden Residential Complex and attracts lots of customers.However, due to the increase of living standard, the restaurant does not meet the satisfaction of the customers in Jin Garden. People want to get fortable dining atmosphere, reasonable prices and good quality services.Therefore, customers often express their dissatisfactions, revealing their plaints on chaotic dining room, disrespectful staff, insufficient stock and products, relatively poor services and unacceptable prices.In order to solve the problems, a survey of customers was conducted through interview and focus group discussion. It explores the structure of the customer groups. It also investigates customers’ satisfaction or dissatisfaction degree over the dining circumstances, services, stock, product items and so on.In addition, customers also show their concern for the restaurant, suggesting that licenses should be posted on the wall, furniture and tableware be changed, quantity of per dish be increased, background music and elegant ornaments be set, business hours be prolonged, remodeling work fortable and dishes delivery be quicker.All these information of suggestions for this project is gathered from interviews and focus group discussion with 32 customers: 10 young residents, 10 middle age residents, 8 proprietors or their employees, 4 staff members who take care of Jin GardenIt is necessary to improve the restaurant by remodeling and staff training, etc, by which it can provide both clean and fortable dining atmosphere and good quality services at reasonable prices to raise restaurant profile, attract more new customers and prevent losing the existing customers. The restaurant improvement plan needs a sum of 200,000 yuan to remodel the restaurant, furnish the dining rooms, train the staff and so on. The improved restaurant would make it possible that the revenue and profit can be increased by 20% annually. And net profits after tax will be increased to 90,000, paring to present 75,000 in the first year when the restaurant is improved.FindingsOpportunitiesIt is felt that there are good opportunities for us to improve our restaurant. These can be illustrated in the following factors:l No petitive restaurants in Jin Garden now.l Good relationship to the head of munity centerl Improved living standard and consuming(dining) concept of customersl Favorable policies to private running businessesl Exclusive right to supply fast food or refreshments all day roundl More customers from facilities to be established next year in Jin Garden Strengths We think that the strengths are vital in developing our restaurant. Therefore, we should take advantage of the existing strengths thoroughly to make further progresses. These strengths can be illustrated in the factors such as:l Lowprice labors.l Relatively cheap source of stockl Excellent location (near the fruit and vegetable market)l Noninterest fundsImproved premisesThe improved restaurant, situated at its original place in Jin Garden, has the following new features:l The remodeling of restaurant facade is eyecatching and in good tastel The interior remodeling is simple and fortablel Lighting and ventilation of the restaurant are firstclass.l Floor and wall painting of the restaurant is waterproof and easy to cleanl Two additional boxes are elegant.Improve servicesThe restaurant will offer better services based on customers’ requests and suggestions. The improved services are as following:l Prepare diversified food and beverage items, by which customers will have more choicesl Post the necessary licenses on the wall to show the standardization of catering tradel Prolong the business hours at weekend to provide nighttime snacksl Deliver food faster by recruiting one more waitress.l Provide warm and attentive human services by training the staff.l Provide background music to promote an pleasant atmosphereNew productsIn addition, the restaurant will also present some tentative products to cater to different customers.l Launch a series of new dishes and refreshments to satisfy customers’ requirement for diversification of the food items.l Launch new menu which lists elaboratenamed food items or dishes and clearly marked prices based on the decision made at the consultant meetingNew facilitiesAfter sell the old furniture and tableware at reduced prices, the restaurant will order spacesaving tables and chairs and newstyle tableware. Besides, it will purchase airconditioners, a set of acoustics, a register, etc. The restaurant will also install certain items for ornaments.Cost breakdownAccording to the estimation, the restaurant will need 200,000 for remodeling, furnishing and offering new services. Expense for specific items are listed as following:Remodeling: The purchase of building materials and the labor costs for the improvement of the restaurant would be RMB 150,000Labor costs 60,000Cement 5,000Lumber 6,500Paint 6,000Lighting amp。 pipes 13,000Ceiling 10,000Flooring 30,000Walls 6,100Glue amp。 Tools 1,400Windows amp。 doors 12,000Equipment: The cost of equipment in the improved restaurant would be 38,000Video player 1,000Acoustics 9,000Tables amp。 chairs 8,000Tableware 4,000Air con