商務(wù)廣告翻譯-資料下載頁(yè)
2025-07-24 19:42本頁(yè)面
【正文】 ests, is a kind of media carrier which publicizes widely. The American Marketing Association(AMA） defines advertising as：“the nonpersonal munication usually paid for and usually persuasive in nature about products, services or idea by identified sponsors through the various media.”一則優(yōu)秀的廣告，其構(gòu)思之獨(dú)特、立意之新穎、內(nèi)涵之豐富、用詞之形象、句法之簡(jiǎn)潔，必將給讀者留下深刻而美好的印象。廣告語(yǔ)言涉及語(yǔ)言學(xué)、心理學(xué)、社會(huì)學(xué)、經(jīng)濟(jì)學(xué)、美學(xué)、文學(xué)、營(yíng)銷學(xué)、創(chuàng)意學(xué)等多種學(xué)科要素和眾多其他因素，擁有自己獨(dú)有的語(yǔ)言表達(dá)規(guī)律和形式，因而能產(chǎn)生一種特殊而難忘，有時(shí)是持久的效果。l A good advertisement, with its unique idea, novel conception,rich content, imaginative words and simple syntax, can certainly make a lasting impression on recipients. Advertising languages involves linguistics, psychology, sociology,economics, aesthetics, literature, marketing creative science, and other elements of various disciplines and has its own unique languageexpression rule and form, thus producing a kind of special and memorable, sometimes lasting,result.
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