商務(wù)廣告翻譯-展示頁
2024-08-08 19:42本頁面
【正文】 東西留下一個正面印象。Advertising genius David Ogilvy ,in his book Ogilvy on Advertising, says that on average, five times as many people read the headline as the body copy.“Unless your headline sells your product, you have wasted 90 percent of your money,” he suggests. You want the ones who do read the whole ad to be your prospects and not just passersby. 廣告天才大衛(wèi)．奧格威曾在《奧格威論廣告》一書中指出，人們讀廣告標(biāo)題的平均次數(shù)是讀廣告正文的5倍?！睆V告的主要目的是讓那些讀了廣告的人成為自己的潛在客戶，而不只是看看而已。 it was that century, primarily in the United States, that saw the establishment of advertising agencies. The first agencies were, in essence, brokers for space in newspapers. But by the early 20th century agencies became involved in producing the advertising message itself, including copy and artwork, and by the 1920s agencies had e into being that could plan and execute plete advertising campaigns, from initial research to copy preparation to placement in
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