【正文】
e as well as containing great persuasive or selling power, which is critical to appeal to one’s desire to buy the targeted goods. l 一則完整的廣告通常由五個部分組成,即:商標、標題、正文、口號、插圖。 Advertising is one of the mon media carriers, which is ubiquitous and can be seen everywhere in modern life. To some extent, good advertisements are being more and more acceptable and playing a more influential role in our society.廣告,顧名思義,就是一種廣而告之的傳媒載體。l A good advertisement, with its unique idea, novel conception,rich content, imaginative words and simple syntax, can certainly make a lasting impression on recipients. Advertising languages involves linguistics, psychology, sociology,economics, aesthetics, literature, marketing creative science, and other elements of various disciplines and has its own unique languageexpression rule and form, thus producing a kind of special and memorable, sometimes lasting,result.