商務廣告翻譯-閱讀頁
2024-08-12 19:42本頁面
【正文】 luential role in our society.廣告，顧名思義，就是一種廣而告之的傳媒載體。” Advertising, as the name suggests, is a kind of media carrier which publicizes widely. The American Marketing Association(AMA） defines advertising as：“the nonpersonal munication usually paid for and usually persuasive in nature about products, services or idea by identified sponsors through the various media.”一則優(yōu)秀的廣告，其構(gòu)思之獨特、立意之新穎、內(nèi)涵之豐富、用詞之形象、句法之簡潔，必將給讀者留下深刻而美好的印象。l A good advertisement, with its unique idea, novel conception,rich content, imaginative words and simple syntax, can certainly make a lasting impression on recipients. Advertising languages involves linguistics, psychology, sociology,economics, aesthetics, literature, marketing creative science, and other elements of various disciplines and has its own unique languageexpression rule and form, thus producing a kind of special and memorable, sometimes lasting,result.
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