淺析豐田公司國際營銷策略-資料下載頁
2025-06-17 18:00本頁面
【正文】 about the Marketing Strategy of ToyotaIf we want to open to the outside world, we must get ourselves familiar with the international market. Get well known of what to product and product for whom. Toyota enterprise puts undue emphasis on immediate interests and longterm interests. China should also use the whole strategy to guide the marketing strategy, which can plement each other and help each other forward.6. ConclusionThrough this paper we find that the cars of Toyota have better products quality and special marketing strategy. Toyota has a worldwide reputation for its marketing strategy. Toyota’s cars have been sold all over the world. This paper analyses several marketing ideals such as product strategy, price strategy, distribution strategy and promotion strategy and so on. Combining with the international market, it analyses related marketing knowledge. The reason why Toyota could rapidly open the international market is that the pany successfully uses the strategy management. And it sticks to the strategic constancy and flexible strategy. Lean production created by Toyota is a tremendous contribution in the history of management. And this production provide people the Practical and affordable cars. Flexible marketing strategy has bridged between Toyota’s product and the customers. At last, Toyota enterprise puts undue emphasis on immediate interests and longterm interests. One of the suggestions to China is that China should also use the whole strategy to guide the marketing strategy, which can plement each other and help each other forward. At last, it could achieve success. Faced with the market petitionToyota adopts price war to dominate the market. This loss is temporary. But the most important is that they can make considerable market share, which can promote its large production ability. Reduction in cost of production due to a large number of items produced. But we should also recognize the risk of the price war. Toyota ranked the sixth place in the world39。s 500 top panies .Toyota products are exporting to the rest of the world, not only because of high product quality but also thanks to its unique marketing strategy.Bibliography[1][J].，（5）[2]（第2版）[M]．廣州：廣東旅游出版社，1996.[3]包銘心、陳小悅、莫禮訓(xùn)、（第5版）[M].北京：機械工業(yè)出版社，2005.[4]秦遠(yuǎn)建，胡繼靈，[M]．武漢：武漢理工大學(xué)出版社，2002.[5][J].外國經(jīng)濟與管理，2003，（8） [6]Net1: 周孫鋒，基于4Ps理論研究豐田公司在中國的營銷戰(zhàn)略，[7]Net2: Wikipedia，豐田國際化戰(zhàn)略決策，[8]Net3: 王月輝，日本企業(yè)市場營銷戰(zhàn)，[9]Net4: 樣賽，豐田汽車公司的營銷策略分析， [10]Net5: 余永式，國際市場營銷，
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