淺析豐田公司國(guó)際營(yíng)銷(xiāo)策略(參考版)
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【正文】 s 500 top panies .Toyota products are exporting to the rest of the world, not only because of high product quality but also thanks to its unique marketing strategy.Bibliography[1][J].，（5）[2]（第2版）[M]．廣州：廣東旅游出版社，1996.[3]包銘心、陳小悅、莫禮訓(xùn)、（第5版）[M].北京：機(jī)械工業(yè)出版社，2005.[4]秦遠(yuǎn)建，胡繼靈，[M]．武漢：武漢理工大學(xué)出版社，2002.[5][J].外國(guó)經(jīng)濟(jì)與管理，2003，（8） [6]Net1: 周孫鋒，基于4Ps理論研究豐田公司在中國(guó)的營(yíng)銷(xiāo)戰(zhàn)略，[7]Net2: Wikipedia，豐田國(guó)際化戰(zhàn)略決策，[8]Net3: 王月輝，日本企業(yè)市場(chǎng)營(yíng)銷(xiāo)戰(zhàn)，[9]Net4: 樣賽，豐田汽車(chē)公司的營(yíng)銷(xiāo)策略分析， [10]Net5: 余永式，國(guó)際市場(chǎng)營(yíng)銷(xiāo)。 Toyota and Tesla Motors agree on joint EV development in2010. Innovation of Toyota Whether it is alternative energy sources, interconnected traffic amp。s where your product or service fits into the marketplace. Effective positioning puts you first in line in the minds of potential customers.3. Brief Introduction of Toyota The development of Toyota in recent years1 Toyota Motor Manufacturing France . begins production in France in2001.2 Toyota enters Formula One World Championship。營(yíng)銷(xiāo)策略。營(yíng)銷(xiāo)理念。從中得到相關(guān)啟示，為我國(guó)汽車(chē)行業(yè)進(jìn)一步發(fā)展提供借鑒和建議。第三章節(jié)闡述了豐田的發(fā)展史和豐田營(yíng)銷(xiāo)相關(guān)理念。第二是分銷(xiāo)渠道基本理念。論文第二章闡述了營(yíng)銷(xiāo)策略的相關(guān)理論。豐田公司如今能取得如此大的成就，這與它的營(yíng)銷(xiāo)策略有著密切的關(guān)系。 Marketing Mode【摘 要】隨著社會(huì)經(jīng)濟(jì)的發(fā)展，人們對(duì)汽車(chē)的需求逐年增加。 Product Expansion Strategy。Tentative Analysis on Toyota’s International Marketing Strategy and Its Enlightenment 淺析豐田公司國(guó)際營(yíng)銷(xiāo)及其啟示【Abstract】 With the development of social economic, the demands for cars are increasing year after year. Cars as a sign of the times have risen. With the transformation of the global cars’ territory, cars have caused much concern to the international market. The acplishments Toyota enterprise has achieved is closely related to its marketing strategy.This article adopts the method of literature .It chooses a case that Toyota stepped into US market. Combing with the corresponding data, it discusses Toyota’s special marketing concept. The second chapter of this paper analyzes some basic ideas which are related to marketing strategy, namely, basic concepts of marketing strategies, basic concepts of distribution channels and market positioning concept. The third chapter presents the development of Toyota and the basic marketing concepts of Toyota. The fourth and fifth chapters mainly state the market strategy of Toyota, such as product expansion strategy、distribution 、standardization of marketing process and so on. From this article, some enlightenment can be gained. China’s automobile industry can be provided some useful remendations for further development.【Key Words】 Marketing Process
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