企業(yè)管理案例論文服務(wù)策略創(chuàng)新—星巴克(精)-資料下載頁
2025-04-16 13:37本頁面
【正文】 Service Strategy Innovation StarbucksLina Xie(Nanjing University of Information Science and Technology,School of Economics and Management,Nanjing,210044)ABSTRACT:This article introduces the Starbucks’ strategy of innovation in the service. Starbucks’ management of innovative ideas focused on people oriented , primarily from the customer39。s needs, contact with the customer39。s emotions, put the needs of the customer into action. In addition, the selfservice and interactive service are the service strategy of innovation, through the interaction between staff and customers, Starbucks has passed its coffee to the customers successfully . Service strategy of Mystery Shopper is not only the implementation of the system inspection and supervision, but also the assessment of work performance of employees. Starbucks takes the customer’ relationship as an asset to the pany, establish a excellent relationship with customers has bee a core part of the strategy in . Starbucks does not forget the staff service, while focusing on customer service. By stock options, coupled with appropriate education, Starbucks has trained a lot of loyal employees.Key word: Starbucks, service, innovation朗讀顯示對應(yīng)的拉丁字符的拼音字典
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