我國(guó)目前企業(yè)營(yíng)銷策劃的問題與對(duì)策-資料下載頁
2025-03-26 00:20本頁面
【正文】 策劃達(dá)到預(yù)期效果。六、總 結(jié)市場(chǎng)營(yíng)銷策劃,作為伴隨市場(chǎng)經(jīng)濟(jì)體制的建立和市場(chǎng)營(yíng)銷理論的引入而出現(xiàn)的一個(gè)新興行業(yè),目前還存在諸多的問題是在所難免?我們應(yīng)該重視它,研究它,并且應(yīng)該思考怎樣去克服它,解決它?使我們新興的這個(gè)行業(yè)健康發(fā)展,使市場(chǎng)營(yíng)銷策劃業(yè)發(fā)揮更大的效力,推動(dòng)市場(chǎng)經(jīng)濟(jì)的發(fā)展和增加企業(yè)的核心競(jìng)爭(zhēng)能力?營(yíng)銷策劃是一項(xiàng)復(fù)雜的系統(tǒng)工程,是一項(xiàng)高智能的腦力操作?做好企業(yè)的營(yíng)銷策劃工作,企業(yè)領(lǐng)導(dǎo)要高度重視,充分認(rèn)識(shí),準(zhǔn)確把握。策劃者要認(rèn)真對(duì)待、細(xì)致研究、周密計(jì)劃、妥善安排、有序地進(jìn)行營(yíng)銷策劃。這樣企業(yè)才能做好營(yíng)銷策劃工作,才能保證企業(yè)各項(xiàng)活動(dòng)正常，順利的開展,真正起到指導(dǎo)企業(yè)發(fā)展的作用。綜上論述，從長(zhǎng)遠(yuǎn)角度、戰(zhàn)略高度考慮，企業(yè)必須更多地依靠自身合理實(shí)施營(yíng)銷策劃，參與市場(chǎng)競(jìng)爭(zhēng)，開拓并占領(lǐng)國(guó)際國(guó)內(nèi)市場(chǎng)，才能真正實(shí)現(xiàn)企業(yè)騰飛、經(jīng)濟(jì)的振興?？傊?，做好營(yíng)銷策劃，是加強(qiáng)企業(yè)競(jìng)爭(zhēng)力的一項(xiàng)偉大戰(zhàn)略，是在當(dāng)今激烈的全球競(jìng)爭(zhēng)中實(shí)現(xiàn)民族工業(yè)騰飛的唯一途徑，需要我們的政府和企業(yè)共同努力，共創(chuàng)明天一流的營(yíng)銷品牌。參考文獻(xiàn)[1] 邱平. [J]. 廣東教育(教研版), 2008, (02) . [2] 陳寒松. [J]. 現(xiàn)代企業(yè)教育, 2006, (04) . [3] 楊貞. [J]. 企業(yè)活力, 2006, (10) .[4] 許彩國(guó),高杰. [A]. 中國(guó)市場(chǎng)學(xué)會(huì)2006年年會(huì)暨第四次全國(guó)會(huì)員代表大會(huì)論文集[C], 2006 . [5] 張貴華. [A]. 中國(guó)市場(chǎng)學(xué)會(huì)2006年年會(huì)暨第四次全國(guó)會(huì)員代表大會(huì)論文集[C], 2006 .[6]Jensen, M amp。 Meckling, W. Theory of the Firm：Managerial Behavior, Agency Costs, and Ownership Structure[J].Journal of Financial Economics, , 1976:305360.[7]Mehran. Executive Compensation Structure, Ownership, and Firm Performance[J].Journal of Financial, 1995:163184.[8]Robert C. Hanson, Moon H. Song. Managerial ownership, board structure, and the division of gains in divestitures[J].Journal of Corporate Finance,Issue1,2000,5570.[9]Carl R. Chen, Weiyu Guo, Vivek Mande. Managerial ownership and firm valuation: Evidence from Japanese firms[J]. PacificBasin Finance Journal,Issue 3,3 July 2003,267283.[10]Caspar Rose. Managerial Ownership and Firm Performance in Listed Danish Firms:In Search of the Missing Link[J].European Management Journal,Issue 5,October 2005,542553.[11]Zahid Iqbal, Dan W. French. Executive share ownership, trading behavior, and corporate control: Evidence from top management turnover during financial distress[J].Journal of Economics and Business,Issue 4,2007,298312.11 / 11
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