消費行為學(xué)第8章-廣告-資料下載頁
2025-01-20 08:12本頁面
【正文】 ting the Effectiveness and Return on Advertising Investment Communication effects indicate whether the ad and media are municating the ad message well and be tested before or after the ad runs Sales and profit effects pare past sales and profits with past expenditures or through experiments 23 Advertising Developing and Advertising Programs Other Advertising Considerations ? How will the pany anize its advertising function? ? Who will perform which advertising tasks? ? How will the pany adapt its advertising strategies and programs to international markets? 24 廣告的心理策略 ? 綜合運(yùn)用廣告作用的因素 ? 增加廣告刺激的強(qiáng)度 ? 擴(kuò)大廣告元素間的反差 ? 強(qiáng)化廣告刺激的感染力 25 問題與討論 26 有關(guān)消費者感知與認(rèn)知的基本問題 1. 廣告是如何發(fā)生作用的？ 2. 廣告的設(shè)計與制作有哪些心理策略？ 3. 廣告的心理作用如何？ 4. 廣告管理的程序是什么？ 27 本 zhang圓滿結(jié)束 感謝大家的合作 !
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