營(yíng)銷與社會(huì)：社會(huì)責(zé)任和營(yíng)銷倫理-資料下載頁(yè)
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【導(dǎo)讀】傳統(tǒng)的銷售商權(quán)利。消費(fèi)者呼吁增加的。每一個(gè)提議的權(quán)利
【正文】 品觀點(diǎn)來(lái)闡述其使命。 Business Actions Toward Socially Responsible Marketing 走向?qū)ι鐣?huì)負(fù)責(zé)的市場(chǎng)營(yíng)銷 20 15 ? Enlightened Marketing ? Societal Marketing: ? Companies make marketing decisions by considering consumers’ wants, the pany’s requirements, consumers’ longrun interests, and society’s longrun interests. ? 啟迪營(yíng)銷 ? 社會(huì)營(yíng)銷 ?開(kāi)明的公司在作營(yíng)銷決策時(shí)，不僅要考慮消費(fèi)者的需求和公司需要，還要考慮消費(fèi)者和社會(huì)的長(zhǎng)期利益。 Business Actions Toward Socially Responsible Marketing 走向?qū)ι鐣?huì)負(fù)責(zé)的市場(chǎng)營(yíng)銷 20 16 ? Enlightened Marketing ? Societal Classification of Products ? Deficient products ? Pleasing products ? Salutary products ? Desirable products ? 啟迪營(yíng)銷 ? 產(chǎn)品的社會(huì)分類 ?缺陷產(chǎn)品 ?滿意產(chǎn)品 ?有益產(chǎn)品 ?討好產(chǎn)品 Business Actions Toward Socially Responsible Marketing 走向?qū)ι鐣?huì)負(fù)責(zé)的市場(chǎng)營(yíng)銷 20 17 ? Marketing Ethics ? Corporate Marketing Ethics Policies ? Guiding Principle in Policy Determination ? Free market and legal system ? Individual panies and managers ? International Ethical Policies are a Special Challenge ? 市場(chǎng)營(yíng)銷的道德觀 ? 公司營(yíng)銷道德準(zhǔn)則 ? 確定準(zhǔn)則的指導(dǎo)原則 ?自由市場(chǎng)與法制制度 ?各個(gè)公司和管理者 ? 道德問(wèn)題對(duì)國(guó)際市場(chǎng)營(yíng)銷人員提出了特殊挑戰(zhàn) Business Actions Toward Socially Responsible Marketing 走向?qū)ι鐣?huì)負(fù)責(zé)的市場(chǎng)營(yíng)銷
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