營銷與社會(huì)：社會(huì)責(zé)任和營銷倫理(更新版)
【正文】 ractices ? Pricing ? Promotion ? Packaging ? HighPressure Selling ? 營銷對(duì)個(gè)體消費(fèi)者的影響 ? 欺詐作為 ?定價(jià) ?促銷 ?包括 ? 強(qiáng)制買賣 20 6 Social Criticisms of Marketing 社會(huì)對(duì)于營銷的批評(píng) ? Marketing’s Impact on Individual Consumers ? Shoddy or Unsafe Products ? Planned Obsolescence ? Poor Service to Disadvantaged Consumers ? 營銷對(duì)個(gè)體消費(fèi)者的影響 ? 假冒偽劣或不安全產(chǎn)品 ? 提前淘汰 ? 對(duì)窮人的惡劣服務(wù) 20 7 Social Criticisms of Marketing 社會(huì)對(duì)于營銷的批評(píng) ? Marketing’s Impact on Society as a Whole ? False Wants and Too Much Materialism ? Too Few Social Goods ? Cultural Pollution ? Too Much Political Power ? 市場(chǎng)營銷對(duì)整個(gè)社會(huì)的沖擊 ? 不實(shí)的欲望和物質(zhì)主義 ? 社會(huì)公共財(cái)物太少 ? 文化污染 ? 政治權(quán)勢(shì)過大 20 8 Social Criticisms of Marketing 社會(huì)對(duì)于營銷的批評(píng) ? Marketing’s Impact on Other Businesses ? Acquisitions of Competitors ? Marketing Practices ? Creating Barriers to Entry ? 營銷對(duì)其它商家的沖擊 ? 降低競(jìng)爭(zhēng)度 ? 營銷慣例 ? 創(chuàng)造進(jìn)入障礙 20 9 Citizen amp。 profit driven management is now in charge of the Body Shop. ? Lessons learned: ? What you sell is important ? Be proud to be in business ? Make a solid mitment to change ? Focus on two bottom lines ? Fet the hype Ben a
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