營銷與社會：社會責(zé)任和營銷倫理(更新版)
【正文】 ractices ? Pricing ? Promotion ? Packaging ? HighPressure Selling ? 營銷對個體消費者的影響 ? 欺詐作為 ?定價 ?促銷 ?包括 ? 強制買賣 20 6 Social Criticisms of Marketing 社會對于營銷的批評 ? Marketing’s Impact on Individual Consumers ? Shoddy or Unsafe Products ? Planned Obsolescence ? Poor Service to Disadvantaged Consumers ? 營銷對個體消費者的影響 ? 假冒偽劣或不安全產(chǎn)品 ? 提前淘汰 ? 對窮人的惡劣服務(wù) 20 7 Social Criticisms of Marketing 社會對于營銷的批評 ? Marketing’s Impact on Society as a Whole ? False Wants and Too Much Materialism ? Too Few Social Goods ? Cultural Pollution ? Too Much Political Power ? 市場營銷對整個社會的沖擊 ? 不實的欲望和物質(zhì)主義 ? 社會公共財物太少 ? 文化污染 ? 政治權(quán)勢過大 20 8 Social Criticisms of Marketing 社會對于營銷的批評 ? Marketing’s Impact on Other Businesses ? Acquisitions of Competitors ? Marketing Practices ? Creating Barriers to Entry ? 營銷對其它商家的沖擊 ? 降低競爭度 ? 營銷慣例 ? 創(chuàng)造進入障礙 20 9 Citizen amp。 profit driven management is now in charge of the Body Shop. ? Lessons learned: ? What you sell is important ? Be proud to be in business ? Make a solid mitment to change ? Focus on two bottom lines ? Fet the hype Ben a
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