營(yíng)銷(xiāo)與社會(huì)：社會(huì)責(zé)任和營(yíng)銷(xiāo)倫理(文件)
【正文】 ly Responsible Marketing 走向?qū)ι鐣?huì)負(fù)責(zé)的市場(chǎng)營(yíng)銷(xiāo) 。 ? 使命感導(dǎo)向的市場(chǎng)營(yíng)銷(xiāo)： ?公司以廣泛的社會(huì)觀點(diǎn)而非狹窄的產(chǎn)品觀點(diǎn)來(lái)闡述其使命。 Jerry’s ... The Body Shop Case Study 案例研究 20 4 Social Criticisms of Marketing 社會(huì)對(duì)于營(yíng)銷(xiāo)的批評(píng) ? Marketing’s Impact on Individual Consumers ? High Prices ? High costs of distribution ? High advertising and promotion costs ? Excessive markups ? 營(yíng)銷(xiāo)對(duì)個(gè)體消費(fèi)者的影響 ? 定價(jià)過(guò)高 ?高成本的分銷(xiāo) ?高成本的廣告和促銷(xiāo) ?過(guò)多毛利 20 5 Social Criticisms of Marketing 社會(huì)對(duì)于營(yíng)銷(xiāo)的批評(píng) ? Marketing’s Impact on Individual Consumers ? Deceptive Practices ? Pricing ? Promotion ? Packaging ? HighPressure Selling ? 營(yíng)銷(xiāo)對(duì)個(gè)體消費(fèi)者的影響 ? 欺詐作為 ?定價(jià) ?促銷(xiāo) ?包括 ? 強(qiáng)制買(mǎi)賣(mài) 20 6 Social Criticisms of Marketing 社會(huì)對(duì)于營(yíng)銷(xiāo)的批評(píng) ? Marketing’s Impact on Individual Consumers ? Shoddy or Unsafe Products ? Planned Obsolescence ? Poor Service to Disadvantaged Consumers ? 營(yíng)銷(xiāo)對(duì)個(gè)體消費(fèi)者的影響 ? 假冒偽劣或不安全產(chǎn)品 ? 提前淘汰 ? 對(duì)窮人的惡劣服務(wù) 20 7 Social Criticisms of Marketing 社會(huì)對(duì)于營(yíng)銷(xiāo)的批評(píng) ? Marketing’s Impact on Society as a Whole ? False Wants and Too Much Materialism ? Too Few Social Goods ? Cultural Pollution ? Too Much Political Power ? 市場(chǎng)營(yíng)銷(xiāo)對(duì)整個(gè)社會(huì)的沖擊 ? 不實(shí)的欲望和物質(zhì)主義 ?
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