【正文】 ights Proposed by Consumer Advocates ? Each proposed right has led to more specific proposals by consumerists ? 消費(fèi)者保護(hù)主義 ? 傳統(tǒng)的銷售商權(quán)利 ? 傳統(tǒng)的消費(fèi)者權(quán)利 ? 消費(fèi)者呼吁增加的權(quán)利 ?每一個(gè)提議的權(quán)利都會(huì)帶來消費(fèi)者保護(hù)主義者更多的建議 20 10 ? Environmentalism ? Environmental Sustainability ? Pollution prevention ? Product stewardship ? New environmental technology ? Sustainability vision ? 環(huán)境保護(hù)主義 ? 環(huán)境可持續(xù)發(fā)展 ?污染預(yù)防 ?產(chǎn)品功用 ?新的環(huán)保技術(shù) ?可持續(xù)發(fā)展理念 Citizen amp。 Jerry’s ... The Body Shop Case Study 案例研究 20 3 ? Growth and profits flattened for both firms in the 1990’s ? 20xx: Ben amp。 ? 使命感導(dǎo)向的市場營銷： ?公司以廣泛的社會(huì)觀點(diǎn)而非狹窄的產(chǎn)品觀點(diǎn)來闡述其使命。 Public Actions to Regulate Marketing 公民和公從眾規(guī)范營銷行為的活動(dòng) 20 12 ? ConsumerOriented Marketing ? Innovative Marketing ? Value Marketing ? Societal Marketing ? SenseofMission Marketing ? 顧客導(dǎo)向的市場營銷 ? 創(chuàng)新性市場營銷 ? 價(jià)值營銷 ? 社會(huì)營銷 ? 使命感導(dǎo)向的市場營銷 Enlightened Marketing 啟迪營銷 20 13 Business Actions Toward Socially Responsible Marketing 走向?qū)ι鐣?huì)負(fù)責(zé)的市場營銷 ? Enlightened Marketing ? CustomerOriented Marketing: ? Companies view and anize their marketing activities from the consumer’s point of view. ? Innovative