營銷與社會(huì)：社會(huì)責(zé)任和營銷倫理-全文預(yù)覽
【正文】 社會(huì)公共財(cái)物太少 ? 文化污染 ? 政治權(quán)勢過大 20 8 Social Criticisms of Marketing 社會(huì)對于營銷的批評 ? Marketing’s Impact on Other Businesses ? Acquisitions of Competitors ? Marketing Practices ? Creating Barriers to Entry ? 營銷對其它商家的沖擊 ? 降低競爭度 ? 營銷慣例 ? 創(chuàng)造進(jìn)入障礙 20 9 Citizen amp。Marketing and Society: Social Responsibility and Marketing Ethics 營銷與社會(huì)：社會(huì)責(zé)任和營銷倫理 20 1 Objectives 目標(biāo) ? Know the major social criticisms of marketing. ? Be able to define consumerism and environmentalism and know how they affect marketing strategies. ? Learn the principles of socially responsible marketing. ? Learn the role of ethics in marketing. ? 明確關(guān)于市場營銷主要的社會(huì)評判 ? 定義消費(fèi)者保護(hù)主義和環(huán)境保護(hù)主義，并解釋它們對營銷策略的影響 ? 描述社會(huì)營銷原理 ? 解釋市場營銷中道德規(guī)范的作用 20 2 ? Only used anic fruits and hormonefree milk ? Bought from socially disadvantaged and minority suppliers ? Donated % of pretax profits to good causes ? Naturalingredient based cosmetics formulated without animal testing ? Donated a percentage of profits to animalrights groups and homeless shelters Ben amp。 profit driven management is now in charge of the Body Shop. ? Lessons learned:
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